What Is Rebranding?

To put it simply, rebranding is the rebirth of a company’s public image. This can be expressed in a new logo, slogan, or a wholly revised corporate identity. We show when a new marketing strategy can be helpful and how you can best approach the rebranding.

Why rebranding can be helpful

Is your company not yet positioned? Potential customers don’t know what exactly you are doing? Your logo and website are not up-to-date and do not fit what you want to embody? Then it’s time for a rebranding. This is not about throwing everything old in the bin and designing it fundamentally different.

On the contrary: Perhaps your logo has already reached customers’ heads and evokes a positive association to emerge? With a highly modified redesign, you would be able to get yourself out of the memory of your target group so quickly. If, on the other hand, you made some mistakes in the structure of the marketing strategy at the time because you did not know better or did not have professional support by your side, you can be a little more courageous. Keep up with the times – it can be worthwhile to realign the company: With a bit of luck and a clever marketing strategy, the sales and turnover figures will skyrocket.

Here’s how to do the right rebranding

First of all, you should once again realize that rebranding can have far-reaching consequences for your company, both positive and negative.

This is why working with a great branding agency is so important. They will be able to advise you whether rebranding is worthwhile or not.

In the beginning, clarify the following questions: What is wrong with the previous logo? What should stay? Should an entirely new era be heralded or just carefully redesigned? Are there associations that have been established so far, and are these desired? Where is the new logo used everywhere?

It is also essential to understand the difference between rebranding and repositioning. If the decision for rebranding remains, the implementation can begin: for example, is your company based in Berlin? Using a search engine, you will immediately find some relevant search results for Web design Berlin. Get professional specialists such as web and graphic designers on board right from the start. They know about the power of visual appearance and create a suitable corporate design or web design for you. You can also find out to what extent the internal culture in your company has changed. Find a conversation with your employees and involve as many people as possible. Together you will find an optimal solution and give your company a new coat of paint.