From our own experience, we can say that by no means all managing directors and company managers in the SME sector have internalized the basics of digital marketing for their company, let alone implemented them! So there is a lot of catching up to do in many executive boards. Especially when it comes to the holistic and comprehensive overview of the big topic “Online Marketing”. Digital beginners all too often get lost in the dense jungle of thousands of possibilities and details. You quickly no longer see the forest for the trees.

The following article is intended to provide a rough overview and present the basic ideas behind the various online marketing tools. It’s not about the details, just about the big picture. Here we go…

Also Read: The Benefits Of Online Advertising

The online marketing party

Let’s say you want to throw a big party – a really big party with as many guests as possible. The more guests come, the better for you!

What do you have to do to make your party a success?

Some necessary preparations are obvious:

• You need a suitable location for your party – for example an old factory building. Without a suitable room, your party will always fail.
• Your website would be the appropriate analogy.
• The way to the factory should be well signposted and easy to find for your guests.
• In online marketing we would speak of good Google visibility.
• The subsequent path through the building complex to the actual party room in the basement should also be as intuitive as possible to find; Doors and corridors within the building should therefore be well labeled. After all, nobody should get lost.
• What is meant is simple and clear navigation (menu structure) within your website.
• Your guests should find everything at your party that they typically expect at a good party: nice people to talk to, delicious cocktails, a few appetizers, good music. This “content” is a major reason why your guests come in the first place!
• Translated into the language of online marketing, we speak of “good, attractive and as unique as possible content”! A very important point! So don’t book a cheap band (→ when creating your content), but place value on quality here.

If you have successfully completed the above preparations, nothing stands in the way of a great night of partying. Your guests could come now (→ your website is up and filled with good content!)

Party without guests? Traffic is needed!

Unfortunately, this is exactly where the planning of many companies ends! Some companies have a (reasonably) good website. However, it is often forgotten to invite the right guests and to ensure that the booth is full. Because remember: People don’t just come by themselves just because I open my door!

So what would we do in real life?

Quite simply: We drum – and loud! For example, through the following easily understandable advertising measures:

• Put up large, eye-catching posters on streets and squares (→ Display Advertising)
• Send invitation cards to our acquaintances and friends
• (→ e-mail marketing with the aim of “existing customers”)
• Throw invitation cards in the mailboxes of neighbors and residents
• (→ e-mail marketing with the aim of “lead generation”)
• Lay out flyers in places where people are looking for “parties” (→ search ads)
• Advertise your own event at other parties (→ Affiliate Marketing)
• Post a notice on the university notice board (→ social media)
• Target those people who like to party (→ programmatic advertising)

Of course, all these measures can only be successful if they are implemented well and professionally. Unfortunately, it’s not enough to put up any boring posters or hand out cheap, home-made flyers. Rather, the advertising media you use must offer an attractive eye-catcher, be exciting and simply make you want to go to the party (→ storytelling)

In the end, it’s always the party itself that simply has to be good! Only if you really offer your guests a great night of partying ( → positive user experience) will they be happy to come back next time. Good advertising alone is only half the battle. The product sold must also be good.

Also Read: 5 Online Marketing Keys To Sell More

The post The Digital Perspective: What Is Online Marketing? appeared first on Tech Today Reviews.

Sneak-Peek On Reels

Today, Instagram serves as the visually attractive social media platform around the world. The platform offers static images and interactive video content. On Instagram, the videos are popular because of the Stories, IGTV, and Reels feature. Suppose you are new to Instagram as a user, then you must be knowing with every type of video format where you can post to engage your followers:

• 60-second video post of Grid
• 15-second video post of Stories
• Long-run video content accessed using IGTV.

Thus, Instagram’s all these video formats present, along with this do you know anything about Reels? The reply to this question is that let us briefly look at what Instagram Reel is all about.

Instagram Reels is one of the recent features that lets users record three seconds to thirty-minute video clips. You can edit the clips by adding text, audio, video, and special effects. On the Instagram platform, Reels are at the top of the Explore page, which is the right choice to check out from. Click on the first Reel at the top by opening up the Reels feed. You can look at the Reels from different Instagram accounts where you can follow from the viral accounts. Next, the most helpful feature on Reels is the drafts option, where you can make several Reels and save it as a draft by letting you automate posting into your favorite social media tools.

In this article, we will outline the beginner’s guide on kickstart influencer marketing through Reels? Do you plan to narrate your business brand’s story on Instagram-Reels through influencer marketing? If so, try to make use of these Instagram’s Reels influencer marketing methods that drive plenty of engagement factors.

Benefits Of Instagram Reels For Influencer Marketing

Once you know what Instagram Reels, let us take a look at what are the benefits of using Instagram Reels for Influencer marketing campaigns:

• First, you can improve brand awareness.
• Start to generate leads.
• Make your product showcasing.
• Tutor or educate your audience
• Narrate your brand’s story.
• Design mini-case studies.

Strategies Of Instagram Reels For Influencer Marketing

If you need to get the most from the Instagram Reels, start using influencer marketing campaigns. It would help if you began to make strategic plans with your influencer marketing approach. There are different strategies where you can use:

1. Craft Best Storyboards For Your Reels

Reels run from 30-seconds video clips where you should spend time making a storyboard for them. Doing so will support you in designing compelling content that will grab your audience and make them come for more. The primary metric for influencer marketing is to drive more engagement for every Instagram Reels. So try to buy instagram reels likes that will enhance your brand growth to the next level. Here you got some tricks and tips to make your Reels storyboard:

• Estimate your targets: Set up the target for your Instagram Reels influencer marketing where it helps to drive brand awareness, drive sales, or educate your audience?
• Craft your script: Making a script lets you make a series of video clips that narrate your story sequentially. Thus, start to make Reels to drive engagement as your audience will be eager to know what’s in the store for the upcoming installment.

Always remember that you only have 30-seconds for every Reel. Thus ensure not to consolidate all the details into your storyboard. Instead, try to make it light and funny!

2. Target On Engaging Content

When you have more marketing targets to accomplish using your Reels influencer campaigns, reduce making content that stink of a marketing campaign. Your Reels should focus on engaging your viewers and audiences. There are some tricks and tips to produce engaging content:

• Create interesting titles for your Reels.
• Make use of value as possible.
• Customize your content with the best niches

Improving an engaging audience plays a vital role as the foundation to support you to gain your other marketing targets. Thus, try to make it your primary standard.

Instagram Reels: A Perfect Tool For Influencer Marketer

Instagram Reels serves as an excellent option for enhancing your brand. It offers an ideal chance to pull audiences, engage them and convert them into your potential customers using funny and engaging video content. It is why you should buy instagram reels impressions to gain higher conversation rates by running effective influencer marketing campaigns. Also, you can include Reels into your marketing strategy. From the factors mentioned above, Reels expand your brand’s reach and support you in developing deeper relationships with your audience.

Also Read: 5 Facts About The Instagram Algorithm

The post Kickstart Influencer Marketing Using Reels (Beginner’s Guide) appeared first on Tech Today Reviews.

The marketing concept describes a guide in which the status quo is analyzed, the marketing goals, marketing strategy, marketing budget and all marketing measures and marketing controls are defined. The marketing concept helps to understand the opportunities and risks and to achieve the marketing goals faster and more efficiently in order to ultimately maximize sales.

Structure and content of a marketing concept

A marketing concept is by definition the product-related research, implementation and sale within a company. The content of a marketing concept includes the three most important factors that are related to each other: manufacturer, product, customers.

If manufacturers develop innovative and high-quality goods, the end result is a good product . A good product on the market that manufacturers present conspicuously ensures that many customers buy the product . If the goods or services are sold in large numbers , the company or startup will ultimately benefit and can therefore invest in new products again. What used to be quite banal under the terms advertising or advertising has developed into a relevant tool for increasing profits.

That is why the marketing concept is often referred to as the most important factor, the core element or the heart of marketing. Particularly unusual start -up projects work with a sophisticated marketing strategy. The structure of a marketing concept can basically be divided into the following stations: initial position → implementation → result, with a few additional factors particularly in the aspect of implementation. Since product marketing has evolved so much, you will find many examples of marketing concepts. The 6-phase model has established itself best .

The Marketing Concept in 6 Phases

For a holistic marketing concept, it makes sense to work with the 6-phase model. With this roadmap, you develop the necessary needs in six stages to get from the product idea to the product sale.

Step 1: Situation analysis

If you want to initiate a strategic marketing concept, you should start with a detailed situation analysis. Here you compile the status quo for your product or service. In this first phase you use certain analysis techniques to answer the following questions:

• Competitive Analysis : Look at your competition
• What companies are in the market that offer the same product or service?
• Audience Analysis : Define your customer base
• Who is interested in your product or service?
• Can you assign your target group to a specific age group, professional group or gender group?
• Does your target group consist of private customers (B2C: Business to Customer) or companies (B2B: Business to Business)?
• What are the needs of the target group?
• SWOT Analysis: Compare internal strengths and weaknesses with external opportunities and threats to your operation.
• What can your company do well and what challenges can you face?
• SWOT: Strength – Weakness – Opportunity – Threat. You can find out more about this on this page.

Step 2: Marketing Goals

In the second phase, you deduce the marketing goals from the situation analysis . Because: a modern marketing concept within a company only makes sense if it results in profitable corporate goals . Make the following considerations:

• What benefit do you get from the marketing measure?
• How does the marketing concept contribute to the success of your company?
• Does the marketing campaign generate an increase in sales?
• Do you improve your appearance to the outside with the marketing concept?
• Does the marketing program bring in new customers?
• Can you increase customer satisfaction with your marketing plan?

Step 3: Marketing Strategy

In order to create a target-oriented marketing concept, you need an innovative strategy. You can choose from various strategic approaches . You can choose between classic or online marketing concepts:

Classic marketing activities:

• Direct marketing: This is probably the most classic form of marketing. Here you write to potential customers individually and personally via a cover letter. You should pay attention to how you have to write a good offer .
• Experience marketing: Here the target group can actively try out the product or service in connection with an event.
• Marketing through trade fair stands: You can register your company at various trade fairs and thus advertise.
• Voucher marketing: The incentive in the voucher is that you acquire potential customers with discounts.

Online marketing concepts:

• Influencer marketing: In this case, well-known influencers test and promote your product or service.
• Social media marketing: With profiles on various social networks you can present your product or service well. Make sure you’re using the virtual media your target audience is using.
• Affiliate Marketing: In this method, you work with publishers who write an article about your business on their Advice page.
• SEO marketing: By optimizing your homepage texts, you achieve a higher display potential via search engines.

Depending on which strategy you choose, the costs of your marketing concept will also vary.

Step 4: Marketing tools

After you have decided on either a classic or modern marketing measure, you must define further aspects in relation to the presentation of your marketing concept. Only when you have carefully carried out the first three analyzes can you think about the product launch in your marketing concept. You can do this with the 4-P scheme:

1. Product policy (P-1: product)

• How is your product designed?
• Brand name?
• Packaging?

2. Price policy (P-2: price)

• How high or low do you set the price?

3. Distribution policy (P-3: place)

• How and at which locations do you place your product on the market?
• How do you distribute your product/service on the market?

4. Communication policy (P-4: promotion)

• How do you communicate your development on the market?
• What marketing strategy do you use?

Step 5: Marketing Mix

The 5th step, the so-called marketing mix, is about the implementation of the defined marketing measures from step 4. This combines the 4 factors that you considered independently in the previous phase.

Step 6: Marketing controlling

The last component of a marketing concept is marketing controlling. Here you reflect the entire process of your marketing concept:

• What goals have you achieved with your team ?
• Which ideas or resolutions could you not realize?
• Were deadlines taken into account?
• Was the financial budget properly adhered to?
• Did the responsible employees successfully implement the plan?

Conclusion

To write a successful marketing concept, all steps revolve around the product and your target audience . To start, analyze the current situation on the market , especially in terms of demand and competition. Then formulate goals that you want to achieve with the marketing concept. In the following, you decide on a suitable strategy so that you can address existing customers and reach new prospects. With the necessary tools , you determine how you design your product. In the marketing mix , you bring all analyzes together so that you can successfully implement your conception. In the last step, you evaluate your marketing project to define successes and determine possible improvements for the next campaign.

The post Marketing Concept: The Cornerstone For Successful Marketing appeared first on Tech Today Reviews.

Digital online marketing management is about designing advertising measures and marketing methods that you need to achieve your business goals. Analogue forms of customer communication and usual marketing channels are no longer sufficient to get users enthusiastic about your company and your products. This is especially true for the young generation. She is almost exclusively online . Some areas of online marketing include email marketing, search engine marketing, affiliate marketing and social media marketing.

That is why you should take the dictum “ online first ” seriously and take measures for your online presence, e.g. B. with the help of an online marketing agency. As a founder, this helps you to take or expand your place in the market. This is the only way to give your business idea a chance to grow and at the same time ensure its dissemination.

Online marketing in detail

The term “online marketing” therefore defines the implementation of marketing measures within online media for companies. The focus of your online marketing strategy should therefore be on a sustainable communication policy and an efficient product and sales policy, e.g. B. with the help of online shops. As in classic marketing, pricing also plays an important role in online marketing.

The term internet marketing or digital marketing is often used online. No matter which term you use, it is always about the best possible sales and the branding of your company on the Internet. People – whether consumers or business customers – use the Internet to search for potential synergies, information and products. Your company management must therefore pursue the following goals :

• It must be discoverable
• Position yourself professionally
• know the touchpoints of the target group ,
• Convince and retain potential customers as well as
• Generate growing sales .
• The most important areas of online marketing are display marketing , email marketing , search engine marketing , affiliate marketing and social media marketing.

A look back at the analogue world of advertising

Founders like you are today have always tried to draw attention to themselves and their company with advertising and marketing campaigns . Magazines began appearing in the mid-18th century, and a century later entrepreneurs placed their advertisements on posters and billboards. The term marketing only developed in the 20th century . The following channels were used for this:

• Radio
• Print media
• Tv

Those classic advertising channels used so-called push marketing , which drew customers’ attention to products or services with posters and flyers, for example. It is only in the past three decades that entrepreneurs have become more and more aware of the dialogue with customers . This was expressed in a significant change in marketing. With Web 2.0 and the start of social media, perfect interaction between customers and companies finally came about.

Push and pull marketing as equal tools

Company founders like you should currently familiarize themselves with two online marketing tools: push and pull marketing . Both are used with the aim of successfully introducing a product or service to the market. The method of push marketing within online marketing describes classic corporate advertising such as advertising banners on websites.

Pull marketing is completely different: It builds online on excellent content marketing that wants to satisfy the user and his content-related wishes. As a founder, you can always offer new stimuli with the help of online marketing campaigns to generate customers.

Also Read: The Online Marketing Trends In 2022

Online Marketing and its Development

The fact is, the wheel did not have to be reinvented for this. Whether online or offline, marketing experts initially simply transferred familiar advertising measures to the new medium of the Internet . Tools for target group analysis and programs for data collection were added. This resulted in new communication channels and exciting instruments such as e.g. B. SEO online marketing (search engine marketing) for search engine optimization.

Define KPIs and goals

Why online marketing? For you as a founder, it is immensely important to answer this question as a marketer. You have a huge pool of opportunities to optimize customer contact or to build a relationship in the first place. Therefore you have to develop a precise online marketing concept for your newly founded company and use so-called Key Performance Indicators (KPIs). For online marketing, KPIs are key indicators that serve as targets. They depict successes and failures so that you can better control your internal processes and, if necessary, optimize them again and again.

Here are some examples of relevant KPIs:

• Page Impressions – Number of pages viewed per visitor
• Traffic – visitors to a website
• Leads (e.g. inquiries via an online form or registration for the newsletter)
• Number of orders via an online shop
• Cost per click
• Cost per lead
• Cost per sale

Goals after starting a Business and more

Before you develop a concept as an entrepreneur, you should ask yourself what potential the internet offers for you and your company? Do you belong to those who are satisfied with a website or do you want a professional web presence ? Because the latter is the basis for further marketing goals with which you can achieve sales and thus a satisfactory conversion rate . Within online marketing you should pursue these goals:

• For professional branding – increase brand awareness
• More leads for better customer acquisition
• Focus on customer loyalty by using social media feedback
• Increase reach and open up new markets
• Improving the employer brand and recruiting employees

Online Marketing Tools

In online marketing, you use various tools to design a successful strategy for your company. Good content and SEO measures always play a central role. Which other instruments make sense for you depends on your target group and your business idea. Here is an overview:

• Email marketing: Sending newsletters and offers enables direct contact with customers.
• Content Marketing: Creating and distributing high-quality text, images, and videos to educate audiences and encourage purchase. W-question tools are a great help to find out what moves your target group.
• Search engine marketing (SEM): Search engine marketing is about search engine optimization measures and search engine advertising. The aim is, for example, to optimize the ranking on Google.
• Search engine advertising (SEA): for this purpose, e.g. B. Advertisements placed. You only have to pay when the user clicks on it.
• Affiliate marketing: With the help of cooperation partners, advertising banners and links are placed on their websites, which lead to your website when clicked. This is how you increase your reach.
• Viral marketing: here there is a combination of various marketing channels, mostly in combination with social media. This type of ad or content is designed to grab attention and be shared.
• Referral Marketing: This recommendation system also uses social media to disseminate advertising claims. This is how branding succeeds with the help of your customers.
• Remarketing: with this measure, you record the interests and wishes of your potential customers in as much detail as possible. You are addressing customers who have already been to your website or online shop but have not completed the purchase. The goal is to get them to do it.

Also Read: Online Marketing – Advantages For The Customer

The post Online Marketing: Your Strategy For Success appeared first on Tech Today Reviews.

The impact of text, images and CTA’s

With the possibility of call-to-action interactions in the Instagram postings, the possibilities for targeted marketing have been significantly expanded. But in order to be really successful and to be noticed by the Instagram algorithm, it is important to find the right combination of image, text and CTA . And this is where many companies and marketing experts fail, since every social medium is subject to different laws.

With Instagram, the most important thing is to generate reactions from users on Instagram themselves. This means that images and text must be the focus. The users must therefore necessarily want to react to them. Now the real problem begins. Because the way the CTA is addressed must suit your followers and motivate them in a targeted manner. From a size of 1,000 impressions, you should interact particularly carefully and actually check the CTA’s via A/B tests in order to ensure as many reactions as possible. The algorithm quickly recognizes which CTA’s are relevant and important and will push and promote your postings accordingly.

How relevant are interactions/engagement?

To evaluate the impact of the interactions, we must first talk about the visibility of the posts on Instagram. When you compose a new post on Instagram, it initially appears to about 10 percent of your followers. So if your page has 10,000 followers, the post will only show up to 1,000 of them. The reactions of the users on your post are now of vital importance. Because within the next hour as many users as possible have to support the post with likes or comments. In this case, the post will also be shown to the remaining 90 percent of your followers. However, if the posting does not trigger a reaction, then it will not be displayed at all. It is therefore important to design the postings in such a way that they call for immediate interactions if possible. Otherwise, the Instagram algorithm will make the post disappear into Nirvana.

But not only the reactions of your followers play an important role. Your direct reactions to the likes and comments also have an enormous impact on the visibility of your postings . The faster you react and the more you respond to your followers, the higher the posting will be rated by the algorithm. You can therefore also specifically influence the visibility if you remain active after posting.

Caution: While emojis may be a good way to react to users, the algorithm doesn’t count them as a reaction. Comments with less than four words are no longer recorded and should therefore also be avoided . Rather make the answer a little more detailed, but benefit from the algorithm and its effects.

Also Read: Instagram For Business: Learn How To Get The Most Out Of It

How important is the interaction time?

As mentioned above, the first hour after posting is probably the most important. Because Instagram can definitely be described as a fleeting medium that benefits from its liveliness and fast pace. For this reason, as many likes and comments as possible must be generated in the first hour in order to increase the reach of the posting to all followers. If this does not succeed, the posting can be written off, since it only reached 10 percent of the target group. It is simply not worth investing energy in a posting that is more than an hour old. The only exception occurs when the corresponding interaction has been achieved and the posting is therefore visible to all followers.

Which hashtags work best and how should hashtags be used optimally?

Hashtags are particularly important for the Instagram algorithm and ensure that the reach of a post can be improved over the long term. For a long time it was customary to place the hashtags in the first comment. However, this is not a good idea, as in such a case they will no longer be recorded and processed by the algorithm. The hashtags belong directly in the posting, since only then can they be processed.

It can be seen again and again that social media managers and online marketers use ready-made sets of hashtags, which they place under every post. While this is convenient and may seem sensible, real reach cannot be achieved with these hashtags. It is much more effective and effective to develop hashtags for each post that really reflect the content of the post. Although this means a not inconsiderable amount of additional work when creating postings, it gives them a significantly greater reach and thus more potential as a marketing measure.

What type of content works best?

Even if images and videos are still the core element of Instagram, the Instagram algorithm prefers stories above all. It is therefore particularly important for companies to use the Stories feature regularly, as this is exactly what Instagram wants and rewards. Because the stories are displayed much more frequently and therefore appear in the newsfeed of your own followers much more regularly. In addition, Instagram always shows first the stories of profiles with which the user interacts regularly. Yet another reason to regularly become active in your own comments and thus respond to your own followers. The better the customer work with a posting, the greater the chance of having your own stories at the top of the news feedto show up.

Basically, the following applies: If you interact a lot with your users, set suitable hashtags and, above all, publish stories regularly, you can increase the potential of your postings as a marketing tool in the long term and thus increase the effective reach.

Also Read: Simplify Your Business Together With Instagram

The post 5 Facts About The Instagram Algorithm appeared first on Tech Today Reviews.

Off-page optimization is the process of building your website’s ranking in SERPs. It is one thing that can help with more traffic, conversions, higher ranking, and more. The best way to do this is by link-building. Unfortunately, most bloggers focus on on-page optimization because they do not know the importance of off-page or are not working with SEO experts.

If you want to set up a few off-page SEO strategies, we are here to discuss the best eight ones for the year 2022.

Tip 1: Create valuable and shareable content

The first tip is to work on your content. The content is the king and will always be the king. If you want people to link back to your website, put effort into your content before putting it on your blog or website. The content should be valuable and informative so that the readers want to share it with other people and link back to your site.

Tip 2: Write guest posts for authoritative sites

There are tons of sites out there that accept guest blogs. You should seek out the authoritative websites in your niche and start posting on them. Guest posting services certainly help a business make backlinks, increase traffic, and build relationships with other bloggers. Moreover, it is a great tactic for off-page optimization.

Ensure that you follow the correct process when looking for writing guest posts. It includes:

• Seeking out websites with high traffic and engagement
• Writing a pitch that helps you land the opportunity to write the post
• Always read their guidelines before sending them a pitch or writing a guest post.

Tip 3: Analyse your and competitors’ website

To know which off-page SEO tips will work the best for your business, you need to analyse your site. Use any tool to see the authoritativeness of your website, amongst other things. There are free tools and some paid ones, and you can choose anyone according to your preference.

Use these tools to see your DA or DR score, how many sites are linking back to you, anchor text, links in one page, and more. See this for your site and your competitor’s site. After comparing both the results, you will understand where you stand and take the necessary steps.

Tip 4: Use infographics

Infographics are perfect for increasing your SERPs ranking. Use a professional tool like Canva or work with a designer who knows what they are doing. That will ensure your infographic is professional. It is one tool that describes anything better than text and any visual.

People can consume visual content better than text. So, with sufficient promotion for a professional infographic, you can generate tons of backlinks to your site, and that too continuously.

Tip 5: Image submission

Another strategy to increase off-page optimization is image submission. Every blog you post has some images, and even your website content may have some images that you can share with a site that accepts images.

It will help you create organic backlinks and increase traffic to your site. The thing to remember here is always to optimise the image. How? By writing the correct title tag and URL. Never submit any image without ensuring its description, title, and tag. If you do, it will yield no results.

Tip 6: Work on fixing your broken links

The broken links on your website that have the message ‘error 404’ are not a good thing. It provides no value to your customer, and instead of checking the rest of your site, the users may simply switch to other websites. It also affects your off-page optimization. Thus, you must find them and fix them asap.

To see your website in the top spot and monetize it, perform both on-page and off-page optimization. Do not ignore one part for another, and you will see the best results. These off-page SEO strategies should help you get back on track and start working towards a better ranking.

Also Read: Which Companies Need Local SEO?

The post 6 Off-Page Seo Strategies You Must Implement In 2022 appeared first on Tech Today Reviews.

Your home on the Internet – a potential gold mine

If you sell products in a physical store, you should also offer them online. Covid-19 has shown how important it is to have your online shop. It’s not too late to jump on the train. Get advice from professionals and create a shop where your customers will find what they are looking for!

You don’t sell products, but services? Even then, a website is important. Many interested people look online for opening hours, ask customer service questions or look for price lists. An online presence is also a good way to reserve appointments. So you see, even if you work traditionally, an appearance on the Internet has a benefit.

The more information you give your readers, the more they trust you. Even if you are a hairdresser, you can communicate with customers. Write a blog and give tips against dry hair, offer online type advice and the like. Try to work interactively with the community to make them loyal to you. Now you probably understand better why the Internet is such a customer magnet.

Use colour psychology for your projects

In this article, we would like to go into colour psychology. Maybe you program your website yourself, or you want to hire someone. With our information, you get a good piece of basic knowledge that you can use. Colours are important in advertising and should reflect what you want to express with your brand. Large corporations all work with it, and the success proves you right. With our three tips, your appearance can appear more professional if you implement them.

Tip 1: Decide on a colour scheme

If you already have a logo or corporate design, you should adapt your website accordingly. Many websites appear more authentic if they are not too overloaded. A plain white and a bright logo makes for a sudden appearance. Once you’ve decided on a colour scheme, stick with it so your customers can remember the hues.

Always choose a complementary colour if you use other nuances, such as the background. You will find plenty of pictures and websites on the Internet that you can compare. If your logo is blue, the complementary colour would be orange, and if magenta, it would be green. If you choose such colour schemes, you can’t go wrong because these colours always harmonize with each other. Online arcades such as Vulkan Vegas often use simple colours, and the games’ thumbnails loosen it up a bit.

Also Read: Why The Client Does Not Return To Your Website

Tip 2: Choose colours that match your business

Colour psychology is used specifically in advertising because it influences customers unconsciously. Many service providers reject such manipulation, but you should work with it if you want to sell something. Unfortunately, it doesn’t work without it.

Certain colours trigger certain stimuli in people. For example, red conveys security, which is why many banks and insurance companies choose this tone. Even state-owned companies usually opt for red as the colour. It stands for life, activity, power, and strength simultaneously. But some also associate bans, war and punishment with it. That is why it is a colour that exudes security and limitation for others. It all depends on the target group.

Green stands for nature, naturalness and harmony. Fairtrade companies, organic farms and garden and flower centres choose this colour to drive their business. Even companies that work ecologically use green, often with brown.

Blue is a deep colour, and it stands for consistency, trustworthiness and truth. Some social networks work with blue because they make users feel more comfortable and have good hands. If you want to convey trust, choose this colour. In addition to red, it is also often used by insurance companies.

Orange radiates joie de vivre, warmth, extravagance and freshness. This tone is often found on company websites, from beach clubs to family counsellors. Orange is also often represented in spiritual circles and gives customers more energy.

Black represents power, death and night. This colour can be found either on mystical forums or nightclub websites, celebrities, DJs and more. They often combine black with other colours to loosen it up a bit. It is also often associated with elegance and wealth when paired with metallic accents such as gold and silver.

Tip 3: Don’t overdo it with the colour

Unfortunately, some companies mistake using the colours too often and thus appear implausible. You don’t have to make the entire background green if you want to express closeness to nature. Even if your lettering is black, a small green tree in the logo already expresses what you want to say. Compared to the logos of well-known companies, they are mostly kept simple and do not appear exaggerated.

It also depends on where you will see the logo everywhere. As a massage therapist, you may need business cards. As an airline, the colour scheme should match everywhere: on the planes, on the seats in the plane, on the uniforms, on the scoreboards. As you can see, it always depends on the respective business. To find the optimal colour scheme for your company and website, it is best to consult a marketing professional. The investment is usually worthwhile because it increases the recognition effect, which acts like a magnet.

Conclusion

The right colours for your own business are important because they have a psychological effect on the one hand and create recognition value on the other. Do it like the successful companies, work with the customers’ feelings and thereby strengthen the attraction of interested people. Put the tips into practice, and don’t forget: less is often more!

Also Read: What Are Cookies, And How To Display Them On A Website?

The post Three Tips For Choosing A Colour Scheme For Your Website appeared first on Tech Today Reviews.

By voice assistant we mean those technological devices based on artificial intelligence that can converse with a person and answer their search requests.

In addition, voice search devices are equipped with learning capabilities and gradually learn useful information about the user to provide more accurate search results.

Mobile phones and tablets are already equipped with basic internal technologies that can be activated simply with the device’s speaker.

The functions of voice assistants are many: informative searches, searching for places or locations, shopping, reading books, playing music, ordering food, and in the case of domestic voice assistants, turning on/off and controlling any compatible appliance.

Without a doubt, it is faster and more comfortable to speak than to write and it is thus understandable why the statistics estimate a great increase in the use of voice search devices in the coming years.

So it is necessary to have a Voice Search Optimization strategy.

SEO in Voice Search: strategies to apply to your brand

1. Local SEO

Optimizing local SEO is a main point for SEO in voice marketing.

The type of information most sought after by users is commercial information, so it is essential to have a complete profile on Google My Business .

It is very important that the information is completely completed: address, mobile number, categories, schedules, prices, etc. And that this is also fully inserted and well organized on the website.

This allows, at the time of a voice search, to be in the first results if the user formulates a query (question) about a certain activity.

2. Rich Snippet

It is essential to spend some time to create a snippet that is clear and complete, not only for the user but also for the devices themselves.

Google Assistants (Google Home and Google Assistant) read featured snippets when they answer a query.

Creating a rich snippet will make it clear to search engines what the content and information on the page is and how it can address search intent.

3. Reduced charging time

Another relevant aspect for Voice Marketing is the loading time of the web page, which should be less than 3 seconds.

4. Legibility

When writing, you have to imagine what a voice snippet would be like.

Reading is not the same as listening.

You have to think like the user; think about questions and possible answers, keeping in mind that a question can be formulated in many different ways and that vocal queries are generally longer than the written version.

To do voice marketing correctly, we must write in a simple way, using natural language and opting for long tail keywords is the best option.

To optimize the texts it is useful to divide them into paragraphs, using clear and simple sentences and choosing words of common use.

Keep in mind that if a written text has a spelling error it could perhaps go missing, in voice search these would result in pronunciation errors and would hardly go missing to the user’s ear.

5. Structure the information

Using the 5Ws as part of the main information is a key step for a good voice marketing strategy.

Users often seek concrete and precise information.

Who, what, when, where, why provide a direct solution to user queries.

After completing the main information, you can include details that complement the information and add additional value.

6. Optimize for mobile

A successful voice marketing strategy cannot do without optimizing the website for mobile.

The number of mobile users is higher than that of Internet users.

In fact, in general, the development philosophy should be that of “mobile first”.

In many cases, voice search is usually accompanied by the web page to which it refers and for this reason it is essential that it be responsive.

It is important that the user is provided with useful, complete information that is easy to consult.

7. Search intent

To successfully apply voice marketing, you have to ask yourself about the user’s search intentions and present yourself as a solution to them.

By search intention we mean the real and final objective of a user who performs a search on Google (or any other search engine).

Search intents can be:

• Know: it is an informational search
• Do: express the intention of doing some type of action through the mobile
• WebSite: the user searches for a specific web page
• Visit in person: it is a search for specific locations or sites such as “pharmacies near my house”

8. Target Featured Snippet

Getting position 0, a Featured Snippet , that is, a featured snippet, is not easy and depends on many factors.

There is no one and only way to achieve it.

It can help to have a complete and well-structured FAQ section that provides a direct solution to the user’s queries and that would be suitable for ranking for their long tail keywords.

Voice Search, does it have a future?

According to Google, 20% of mobile searches are performed with voice and in the near future it is estimated that this percentage will grow to 50%.

The nature of search is changing and we are in the midst of a true revolution that is further transforming the way in which people relate to technology.

• Will voice search succeed in replacing the keyboard?
• Will we stop writing permanently?
• Won’t we need more screens?

We can’t predict it, but probably yes.

What is clear is that voice search is changing the world of marketing and that brands will have to be ready to build their voice marketing strategy if they want to keep their audience in the future.

Also Read: Chat And Voice Bots For A Digital Customer Experience

The post How To Position Yourself In Voice Search: All About Voice Marketing appeared first on Tech Today Reviews.

And it is that the arrival of the internet allowed us to create a new type of advertising, online advertising which is much cheaper and easier to measure. That is why today, for you entrepreneur or small business owner, we will tell you about the benefits offered by the use of digital advertising.

How is online advertising done?

If you’ve ever seen an ad before for a YouTube video or a Paid Post on Facebook or Promoted Stories on Instagram , well, that’s online advertising. Actually, there are tons of types like Google Ads , Promoted Tweets , etc.

Advertising online is very simple, since there are platforms of the same social networks or search engines that help you make these ads. For example, we have Google Ads, Facebook Business Manager and more. Also, learning how to advertise on the internet , for example, on social networks, is easier than you think.

6 benefits of online advertising

1) You can measure it

When you put a billboard in the middle of a road, there is no way of knowing how many cars actually saw it, what the people who saw it look like, etc. In online advertising this is not the case.

Here it is possible to know the characteristics of the people who saw your ad, know their age, gender, where they saw it, if they clicked, among other data.

Basically it gives us the possibility to make much more precise measurements of our ads using KPIS that other media do not offer.

2) You have access to many ad formats

One of the great advantages of digital ads is the fact that you have so many options or ad formats . The most basic are the text ones , like the ones that appear in the first Google search results.

Another popular option is images which are static and can be placed at high flow points. Videos , on the other hand, are considered the best format for online advertising . In fact, its influence is such that today we find a variant of digital marketing known as Video Marketing .

3) They go well with any company

Before, the ads seemed to be limited to certain companies or to certain types of business, today this is not the case. Virtually any company, organization or person can use online advertising as a means to make themselves known and position themselves in the market .

From small online stores to large international companies, from independent artists to politicians, they have used online advertising as a way to grow. This is thanks to how versatile and adaptable this type of content and format is, which works well for any type of business regardless of its line of business or size.

4) They are very accessible

Another great advantage of online advertising is that it is much more accessible than other forms of advertising . A TV ad, for example, can cost thousands of dollars while a Facebook ad starts at a dollar a day.

This means that today, more and more companies can access online advertising without having to spend so much money . Also, if you know how to create ads properly, you can have a very high return on investment ; just imagine, you invest 10 dollars and sell 100. The return is x10!

5) There are for many objectives

If you look in Facebook Ads Manager, you can see that there are a lot of goals for your ads . For example, you can find goals focused on website traffic , outreach , lead generation, and many, many more.

This way, you can choose a goal that aligns with your business and marketing goals . For example, if you want more people to download your app you can choose the downloads objective, if you want to generate leads then you can use the leads objective. Beware, this only applies to Facebook ads.

6) You can make them yourself

Finally, you should know that one of the great advantages is that you can do your online advertising yourself. Although it is necessary to have some knowledge in both digital marketing and design , there is nothing that you cannot solve.

Today on the internet there is a lot of information, courses, guides and more that will help you make your own ad campaigns . You don’t have to be a marketing graduate to learn how to make ads, thanks to the wealth of resources available at the click of a button.

What should I take into account when making an online ad?

Making a good announcement or online advertising is no coincidence, for this there are 3 factors that must be taken into account. Here we will tell you what each of them is about to have the best quality in your ads .

• Graphic design: the design of the ad turns out to be very important, since it will determine how attractive our ad will be . We definitely recommend having a graphic designer on your team , as you will also need your logo to brand your ads . If you don’t have one click here to try the logo maker .
• Budget and time: Many digital marketing experts recommend considering both budget and time for best results . And it is that, according to studies, an ad will not have the same performance if you put it for 3 days than for 15.
• Target market: Finally, you should know that the target market is perhaps the cornerstone of any good digital ad. Defining your market or audience is very important, for this you must take into account points such as age, location, tastes, preferences, among other points to consider.

The post The Benefits Of Online Advertising appeared first on Tech Today Reviews.

RSS readers are the perfect, low-difficulty productivity tools centered around your online content consumption. Whether you’re neck deep into a major university assignment or brainstorming new marketing strategies with your colleagues, RSS is there to make the workload lighter.

What is RSS?

RSS is the shorthand for Really Simple Syndication. It refers to XML files, which can be read by a computer, and update information automatically. Once a new update is marked in the XML file, it’s immediately fetched by an RSS feed reader. The feed reader displays the update in a format that’s easy to read by an end user. An RSS feed shows users the headlines, update notices, links back to articles as well as the full text of the article, which can be read in the RSS feed reader.

RSS feed readers display all updates in order of publication from newest to oldest. Previously, RSS readers only worked for text-based sites like blogs, online magazines and news sites, but now can work for social media, podcasts and YouTube.

Can RSS be integrated with other platforms?

Zapier

Zapier is perhaps best known for app integration. The platform automates the workflow process via simple commands called Zaps, which operate on a simple if-this-then-that logic. There has to be a trigger (an event happens in one application) and a reaction (an action takes place in another application). Once you set up this chain, which can be as simple or complicated as you want, it’s there until you delete it and don’t have to think about it again.

Zapier works for any occasion. Do you want to share an RSS post on Twitter? Zapier can do that. Create a Google Calendar event? Create an RSS feed of saved Pocket articles? Create an RSS post out of an email in Gmail that matches certain criteria? All of this is possible and you can create a longer chain between your RSS feed reader and multiple other applications just as easily. Zapier is widely available and preferred for its free-to-use, but limited in number, Zaps, but can easily scale up for business operations.

IFTTT

IFTTT is often paired with Zapier when it comes to integration and automation of manual tasks. It is even in the name as IFTTT is short for If This Then That. IFTTT can work just as easily on iOS and Android devices as it does on a browser, which gives users plenty of flexibility to create new and interesting commands. While Zapier has Zaps, IFTTT has applets and users can also browse through catalogs of premade user applets. RSS is one of the popular integrations, so there’s quite a lot to choose from.

IFTTT had made a recent shift from a free service to paid plans. Free accounts are still available, but are restricted to only the use of three applets. For more features, users have to upgrade to the Pro plan. What’s different about IFTTT is that it’s moving away from just mobile apps to the field of Internet of Things. You can plan for applets for Fintech, Smart Home, Energy and Subscription Services.

Google drive

In an office environment, Google Drive and RSS are useful tools, but you can definitely build up their utility by connecting them. Both Zapier and IFTTT offer quite a few options to achieve this, but you can directly look into RSS feed readers that naturally offer you such an integration. The first reader to come to mind is Inoreader, which gives you plenty of opportunities to save articles that matter to you.

You can directly save articles as Google Docs files, which can be edited as you see fit afterwards and shared to other people. The Google Drive sharing feature appears as an icon on top of articles. Inoreader can even export images as separate files and store it in a folder of your choice.

Evernote

Evernote (along with other apps like OneNote and Pocket) are essential when you’re collaborating in a team on a project. Sharing information is crucial and one way to make sure that you’re able to do this is to link your RSS feed reader to Evernote. Save the most important articles to Evernote so they don’t get lost in the shuffle, which can then be shared to your colleagues. In Inoreader, you can do this with a click of a button in the sharing section.

Otherwise you can use Zapier and IFTTT to get the job done. Save articles to your Evernote every time you start an article. This is an easy way to back up important articles for later use without the need to manually go through the motions.

How to do it?

Integrating your RSS reader with other applications is not as difficult as you might think. Inoreader already has built-in support for Google Drive and Evernote along with other services like OneNote, Instapaper, Pocket and Dropbox. You can link your Inoreader account with your other accounts in seconds by clicking a button in the preference section. It’s that easy. Other RSS readers might not have the same support, but they can also be easily connected through Zapier and IFTTT.

Zapier doesn’t require you to have any coding to create a chain of triggers and responses between RSS and other applications. You just follow the individual steps presented to you by Zapier. The form is intuitive to use and you also have plenty of already created Zaps at your disposal. Every Zap created by a user is stored in a large library available to you. Zapier can work with over 1200 applications and services. Be as creative as you want with Zapier.

IFTTT operates in a similar way. You create ‘if / then’ events in the form of applets and there’s no prior experience with coding needed. The simplicity and intuitive nature of the service gives you ample opportunities to link RSS with Tumblr, Trello, Pinterest, Twitter, Instapaper and Calendar. All done within minutes.

The post RSS Feeds Integrations. What To Know About It? appeared first on Tech Today Reviews.