Mind mapping or, in French, mental map, is the new secret weapon of business productivity according to some. Indeed, it is an invaluable tool for people who seek to organize their thoughts, better understand information and retain concepts. It is easy to learn and can be used in many situations.

What is mind mapping?

Mind mapping is based on the idea that information is better remembered and more easily accessible when presented visually rather than in lists or paragraphs. It consists of starting from a central idea and developing it by creating branches that represent sub-ideas, examples, anecdotes, etc. Each branch can in turn be developed into other branches, thus forming a tree of thought.

The advantage of mind mapping is that it allows you to visualize the links between ideas and information, which helps to establish connections and better understand concepts. It can also help identify key ideas and eliminate unnecessary information. Additionally, mind mapping is an interactive process that encourages active participation and creativity, which can make note-taking more fun and effective.

The origins of the concept

The concept of mind mapping was popularized by Tony Buzan, a memory and artificial intelligence expert, in the 1970s. According to Buzan, mind mapping was inspired by visual note-taking techniques used by artists and scientists. for centuries.

Buzan developed the method of mind mapping using colors, images and shapes to represent ideas and information visually and interactively. He claimed that the brain better remembers information presented visually rather than in lists or paragraphs.

The concept of mind mapping was quickly embraced by professionals around the world, who used it to solve problems, make decisions, plan projects, and better understand complex concepts. Today, mind mapping is considered an essential thinking tool for people looking to organize their thinking and maximize their productivity.

Also Read: 10 Measures To Be Creative In Human Resources Management

How to make a mind map?

There are several ways to make a mindmap, from manual techniques such as drawing on paper to dedicated software such as XMind, MindNode or MindMeister. Everyone can choose the method that best suits them according to their preferences and needs.

Here’s how to make a mind map:

• Identify the central topic: Determine the topic or problem you want to explore with your mind map. It must be concise and clear to allow you to start building your mind map.
• Place the central topic in the center of the page: Draw a circle or square around your central topic and write it in the center of the page.
• Add branches: Draw branches from the central topic to represent related ideas. Use colors, images and keywords to identify them.
• Add sub-branches: For each branch, add additional sub-branches to deepen the ideas.
• Link ideas together: Use arrows or lines to link ideas together and show how they are related.
• Add details: For each idea, add details to explain and expand on it.
• Review and adjust: Once your mind map is complete, review it to make sure it’s clear, consistent, and all ideas are connected. Adjust it if necessary.

The benefits of mind mapping in business

Improves decision making

Mind mapping visualizes ideas and options in a clear and concise manner, making it easier to compare and evaluate different options. This can help teams make more informed and faster decisions.

Promotes collaboration

It is a collaborative tool that can be used as a team to explore ideas and concepts interactively. This can enhance communication, understanding and cooperation within the team.

Facilitates project planning

Mind mapping can help define the goals, milestones and responsibilities associated with a project. It also helps visualize dependencies and relationships between tasks, which can help identify potential roadblocks and craft solutions.

Better understanding of complex concepts

Mind mapping can help to better understand complex concepts by representing them visually and interactively. This can be particularly useful when preparing for presentations, meetings or debates.

Increased productivity

Mind mapping can help organize ideas and information effectively, which can improve productivity by eliminating distractions and allowing tasks to be expedited.

In summary, mind mapping is a valuable tool in business because of its ability to improve decision-making, foster collaboration, facilitate project planning, better understand complex concepts, and increase productivity.

Also Read: Increase The Productivity Of Your Small Business

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Contactless payments

Apple Pay supports contactless payments, allowing you to make transactions quickly and efficiently. With the increasing adoption of contactless payment technology in various businesses, including retail stores and restaurants, Apple Pay offers a hygienic and convenient alternative to cash or card payments. Just hold your device near the payment terminal, authenticate the transaction and away you go.

Convenience and accessibility

One of the main advantages of Apple Pay is its convenience and accessibility. With just a few taps on your iPhone, Apple Watch or iPad, you can make secure payments at participating retailers both in-store and online. This eliminates the need to carry around physical wallets or rummage through your purse for credit cards. Whether you’re buying a coffee, shopping for groceries, or making online purchases, Apple Pay simplifies the payment process, saving you time and hassle.

Seamless integration with Apple devices

Apple Pay integrates seamlessly with a wide range of Apple devices, making it a natural choice for Apple users. By adding your credit or debit cards to the Wallet app, you can easily manage and use your payment options across multiple devices. Syncing between devices ensures your payment information is always available, whether you’re using your iPhone in a physical store or your iPad to make an online purchase. This integration enhances the user experience and reinforces the convenience factor.

Improved security measures

When it comes to financial transactions, security comes first. Apple Pay addresses this concern by taking robust security measures to protect users’ personal and financial information. With its unique tokenization process, Apple Pay assigns a unique encrypted code to every transaction, ensuring your card details are never shared with merchants. Additionally, Apple Pay uses Touch ID or Face ID for authentication, providing an extra layer of security to prevent unauthorized access.

Data protection

At a time when privacy is a top priority, Apple Pay stands out for its commitment to protecting user privacy. When you make a payment with Apple Pay, the transaction data is anonymized and encrypted, minimizing the risk of your personal information being compromised. Apple does not store any transaction details that can be linked to you, thus offering a secure and privacy-oriented payment option.

Integration of loyalty programs and rewards

Apple Pay also offers the ability to integrate loyalty cards and rewards programs to simplify the process of earning and redeeming points. Adding your loyalty cards to the Wallet app allows you to conveniently access and use your rewards during transactions. This integration eliminates the need to carry around multiple physical loyalty cards and simplifies the rewards experience.

Conclusion

Apple Pay has emerged as a breakthrough solution in the field of digital payments. Its convenience, seamless integration with Apple devices, enhanced security measures, privacy protection, and compatibility with contactless payments have made it a preferred payment method for many. With its expansion into various industries, including online casinos, Apple Pay continues to revolutionize the way we conduct financial transactions. It is clear that as technology evolves, Apple Pay will play an increasingly important role in shaping the future of payments, providing users with a secure, convenient and connected payment experience.

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1. Understand Common Microinteractions

Nielsen Norman Group’s UX Metrics and ROI 5th Edition report looked at 44 case studies and found that every $1 invested in usability resulted in a return on investment between $10 and $100. It all starts with the most commonly used microinteractions people recognize and know how to interact with. For example, a “Submit” button has a clear outcome.

Look at the language of the CTA to see if the user knows what happens when they click on it. Also, consider whether the result matches user intent when they take action. If someone hits a button that reads “Add to Cart,” they expect to go to a shopping cart page. Consider how well the action relates to the intention.

2. Embrace Feedback

One of the quickest ways to improve UX is to give customers feedback for each action they take. If they click on a button, you should confirm their selection occurred correctly.

Put yourself in the shoes of the average app user. They fill in information for a new diet app so they can gain access to a customized menu. When they hit the submit button, they should get confirmation that their input arrived and the plan will be emailed to them or distributed another way. Providing feedback along the way keeps loose ends tied up and shows the user they are progressing forward on the site.

Also Read: Cross Platform vs Native App: Which Is Better?

3. Know Your Audience

The better you understand your users, the more intuitive your microinteractions will be. For example, you may have a lot of customers in the senior age bracket. In the United States, approximately 10,000 people a day turn 65 years old, so the chances of older adults using your app are high.

Keep in mind how to create an age-friendly design. Do some of them have arthritis? If the buttons are too small, they may have difficulty touching them on a smartphone screen. You can improve your UX throughout the process, from the contrast between the background color and the text to the font sizes you use.

4. Capture User Attention

Microinteractions can grab your users’ attention and keep them moving through your app smoothly. By breaking things into individual steps, the user must take more actions than if they had one big form to fill out.

The more engaged the person is, the more likely they will stick around. The last thing you want is for them to bounce from your app to competitors’ programs. So, have them fill in their first name and click a button before moving to a new screen and adding more information. Breaking up loads of text with small changes keeps the design highly intuitive and interactive.

5. Study the Competition

The app store features around two million different apps. While they are not all your competition, you are still fighting to be seen and gain traction against millions of other options. Take the time to look at your direct competition and top-ranking apps across multiple categories.

How do they engage users and keep them coming back? Make sure you hit the same highlights with your interactions. Remove anything that seems to create a bottleneck in the process. If you notice users start to register but stop halfway through, what is creating a stumbling block? Keep tweaking your design until your conversion rate is high enough to meet industry standards.

6. Survey Users

Adding tons of new microinteractions only works if you increase customer satisfaction during the process. Spend time sending out surveys and reading them. What elements of your design do users most enjoy? What do they think you could improve?

You can tell a lot from your internal analytics. If users bounce away from your app at specific points, pay attention to those pages, and how you might engage people better or clarify matters. Data only tells part of the story, though — you need direct feedback from your audience to understand how best to improve your design.

Put yourself in the shoes of your customers. Why do they download the app in the first place? Most have a pain point they want to solve. Fix any areas where the app fails to meet user expectations and fix the issue.

7. Create a Loop

One of the most exciting things about microinteractions is how you can create a loop that keeps people on your app rather than bouncing away. How do you shift them back to the main page or a new interaction when they finish one task?

Ideally, they will start with one action, complete it via a series of micro-events and eventually loop back to begin a second process. The system might look different depending on the business model, but the idea of a series of actions and loops to start again engages users.

Do Microinteractions Create an Effective Model?

Properly executed microinteractions should create a balance between intrusion and engagement. The feedback they receive each time an action finishes shows customers you see them, which they need. Hone in on improving your microinteractions and watch your results climb beyond your expectations.

Also Read: Apps And Data Protection – How To Secure Your Data

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This practice, which is gaining more and more relevance in B2B companies, differs from other marketing formulas in social networks that only seek to generate awareness about the brand. Instead, it seeks to generate sales opportunities based on a value connection with users.

Social Selling is an extremely useful tool for B2B companies that want to increase their sales possibilities. In this article we share all its keys and good practices.

Why is Social Selling important for the sales team?

In a competitive environment like the one that surrounds B2B companies, Social Selling has become an essential tool for generating leads. This is because social networks allow you to interact with prospects at an exact pain point and at the right time.

In turn, this allows the sales representative to improve the effectiveness of their actions and reduce the time it takes to convert a lead into a customer.

Specifically, Social Selling is essential for the B2B sales team for three reasons:

• It is a proven lead generator: Social Selling allows you to create valuable relationships and build trust, two essential aspects in the long sales process faced by the B2B sales team .
• It is effective to achieve high value accounts: It is a perfect strategy to work on Account Based Marketing , focused on the acquisition of large accounts.
• It allows one to take advantage of the experience of the sales team and the reach of corporate social networks: Once the problems that affect the audience are understood, Social Selling has the potential to achieve an exponential reach and a virality that attracts a high number of potential customers.

How can you sell through social networks?

At present, it is very common for social networks to be used to generate sales, this is very often achieved through the so-called “influencers”. These are people who, due to having developed or “specialized” in a specific topic and interacting with the public, have managed to build a community of followers on social networks. Therefore, they can recommend a product or service in their networks and share a link to the provider’s website.

However, this is not the only way that exists to generate sales through social networks, on the contrary, you can create a social account as a company and perform exactly the same function as an influencer by adding a buy button to the publications.

Also Read: Tricks To Avoid Cyberattacks On Social Networks

Good practices in Social Selling

Social Selling relationships cultivated in an appropriate way will be more successful. Thanks to the efforts of the sales team, aligned with the marketing team, your B2B business will be able to position itself as the best solution in the minds of current and potential customers.

To achieve this, we propose some good practices that will help you increase the conversion rate and online sales.

1. Be human

Prospects do not engage with impersonal, bot-managed accounts. Although automatic tools save time, they are not suitable for working on lead nurturing. Furthermore, they can negatively affect brand reputation and customer relationships.

Therefore, show yourself and generate the sensation in your potential customers of connecting with a real person .

2. Practice social listening

Look at the social media profiles of your target audience to find out what they like, their needs and what they want.

In this way, you will be able to create and share valuable content that is really interesting to them and generate engagement.

3. Offer valuable content that helps the user

The objective of Social Selling is to create valuable relationships and generate leads and this cannot be achieved with aggressive sales presentations and publications. Instead of focusing publications on promoting your products and services, offer solutions and valuable content .

4. Create lasting value relationships

The ultimate goal of a Social Selling strategy is to convert leads into customers and retain them.

To do this, the sales team must not only provide valuable content, but also work on the interaction of prospects, recognizing and appreciating their contributions and comments.

Social Selling, the key to improving your online sales

A Social Selling strategy seeks to achieve a sales opportunity by presenting the business as a trustworthy leader within its sector.

The basis is to share valuable content generated from an inbound marketing perspective that provides information to potential customers and offers solutions to their main problems.

Interacting with potential customers through social networks has proven to be more successful in building value relationships between companies and customers . These are some last suggestions for working on Social Selling within a B2B company :

• Create Linkedin profiles for each member of the sales team. With an optimized profile, you will be visible to prospects and seen as an authority on the subject.
• Transmit to the team what are the good practices to follow in their social networks.
• Establish collaboration and alignment of marketing and sales.
• Align opportunity funnels for both teams.

Social Selling on Linkedin

LinkedIn is the social network created to form professional connections. It is where professionals can show their expertise. Sales reps in the social selling business have a Linkedin profile and actively participate in Linkedin groups.

Linkedin helps establish brand credibility and connects the sales team with valuable leads. For B2B companies, Linkedin is the social network to connect with those who make purchasing decisions . The more connections you make, the bigger your network will be. The bigger your network, the more opportunities you will have to find promising leads.

Through engaging with prospects and social listening, the sales team can build an effective database that enables them to convey to the marketing team how to effectively present their products and services and learn how to speed up the lead nurturing process to increase online sales.

Also Read: Benefits Of Social Networks In Companies

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5 Advantages of doing Marketing by WhatsApp

To finish convincing you to use this tool for more than just sending messages, photos and audio, we are going to tell you 5 advantages of doing WhatsApp marketing.

You will get a direct relationship with your potential and current customers

Of course, they must have your number saved so you can communicate with them. For this reason, we remind you once again that you take the opportunity to communicate the telephone number whenever you can. In addition, it will allow you to have a good database because the fact that they save the company’s number means that they “accept that you save theirs” and you will be able to segment and create more accurate campaigns.

You will give a high visibility of the campaign

Of course, they must have your number saved so you can communicate with them. For this reason, we remind you once again that you take the opportunity to communicate with the telephone number whenever you can. In addition, it will allow you to have a good database because the fact that they save the company’s number means that they “accept that you save theirs” and you will be able to segment and create more accurate campaigns.

WhatsApp is one of the most frequently consulted social networks, when a message arrives it doesn’t take us long to look at it, at least who has written to us. This means that the advertising sent is seen more than on other social networks, as long as it is not too intrusive.

You will get better sales thanks to the fact that it is a conversational tool

This is directly related to the previous point, as it is a communication tool that we usually use to talk, not simply observe, it enjoys an acceptance that makes the sale possible.

Good benefits with low marketing investment

Advertising on WhatsApp (like all social media) does not require expensive or elaborate resources to launch campaigns. Creativity is the best resource.

Multiple advertising formats

Statuses, attachments, messages, etc. There are multiple modes depending on what needs to be communicated and all of them are consumed almost immediately. Also remember that you can set up campaigns through Facebook.

Therefore, download the WhatsApp Business version, complete your company profile, start getting contacts (in a consensual way, be careful not to send advertising communications without consent) and plan what to tell them.

Also Read: WhatsApp Messenger APK – What’s Behind The Android App

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In recent years, we have verified that social networks allow companies and/or businesses of various kinds to create relationships and connect with their potential customers in a much more authentic and personalized way. In addition, they are an excellent analysis tool to measure the success of a marketing campaign and adapt to the needs of customers.

Facebook or Instagram, where do you sell better?

Facebook and Instagram are probably two of the social networks with the greatest communication and sales power for companies. Each of them presents a series of characteristics and advantages that make them very useful for any business. Which one do we opt for then? Here is a series of evaluations of both to know their benefits in terms of sales.

Also Read: Digital Sales Channels: The Key To Selling Online

Advantages of advertising on Facebook

Facebook is one of the most popular advertising platforms today due to its vast reach and audience segmentation capabilities. Some of the main advantages of using Facebook to sell are the following:

• The platform allows you to segment the audience according to their interests, their location, their age and other factors. This makes it possible to reach a large number of people interested in the products or services offered.
• Wide variety of advertising formats to create more attractive and effective campaigns : ads in the feed, stories, carousels, videos, texts, etc.
• The cost of advertising on Facebook is usually much lower than other forms of advertising.
• Great measurement and monitoring capacity to know the impact of the campaign and improve it to maximize results.

Advantages of advertising on Instagram

Play the turn in this comparison Facebook or Instagram to sell from this last social network. A platform that currently has more than a billion active users per month . Its large user base and excellent focus on images and videos make it an ideal social network for selling.

Other of its main advertising advantages are the following:

• Ability to reach a large number of people . The audience of this platform is currently the largest of all social networks.
• It allows you to create much more visually attractive ads as it is a social network that focuses on images and videos.
• You will also be able to segment the audience very effectively . In fact, it is possible to choose who will see the ads based on factors such as the age, gender, geographic location or interests of the users.

So, is Facebook or Instagram better for selling?

As you can see, both Facebook and Instagram have a series of unique features to sell. The choice of one or the other will depend on the specific needs of each business.

Facebook has a very large and diverse user base . The age range of your audience is probably older than that of Instagram and it is more focused on news and updates as a type of content. Its reach and its high number of groups and communities make it a very attractive social network for any business.

Instagram, for its part, focuses more on visual content and has a younger audience oriented towards fashion and beauty. An excellent option for those companies and businesses that seek to improve their presence on the Internet through attractive images and videos. It also has an integrated purchasing tool that allows you to sell products directly through the platform.

Also Read: The Algorithms Of Facebook, Twitter And Instagram

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Basically, the banks do everything they can to ensure the security of online and mobile banking. This is ensured, among other things, by the so-called strong customer authentication based on two factors when bank transactions are carried out. This ensures that, as the owner of the smartphone or tablet, you are actually entitled to carry out banking transactions on these devices.

However, if you accidentally downloaded malware to your cell phone, the security of your data would be at risk because you would not send it to your own bank, but to cyber criminals, who could then possibly access your account. That is why it is so important that you take care of your own safety. One step along the way is being aware of potential cybercrime gateways.

Apps can be gateways for malware

Malware can get onto your smartphone in a number of ways. On the one hand, this is possible via a fake app that you load onto your cell phone. On the other hand, any app you download may allow third parties to download malware. This malware could be used to record your entries on the smartphone or tablet and forward them to criminals.

So that means: It doesn’t have to be a “fake” banking app that gets malware onto your smartphone or tablet. Any app that you load onto your phone, such as a music app, can be a gateway. So what can you do to prevent malware from getting onto your mobile device?

5 tips for safe banking via apps

1. Only download apps from authorized app stores!

It is important that you only download apps from the official app store. Always ensure that your apps are up-to-date and install new updates regularly – only from the official app store, of course. Also pay close attention to the name of the app! If you spot misspellings, double periods, or other spelling changes, such as the addition of “pro,” you should pay attention and do further investigation.

2. Don’t rely on download numbers!

Don’t rely on download numbers! No matter how many users supposedly downloaded or liked the app – these numbers are not an indicator of seriousness!

3. Be careful when data is requested!

If you are prompted to enter personal or account information in your banking app after a smartphone purchase or switch, then this indicates a normal login process. However, you should be suspicious if, for example, you have to register again without such a change or if extensive personal data is requested that you have already stored.

4. Check the permissions of your apps!

Check exactly which permissions your app actually needs to fulfill its purpose and which you can disable. To illustrate this with an example: A music app, for example, does not need access to contacts or a location service.

5. Protect your access data!

When you log into Mobile Banking, you will be asked for access data to identify yourself – this can be, for example, a personal identification number (PIN), a password in combination with your subscriber number or an additional transaction number (TAN). Never save your access data on the mobile device, not even as a photo or in an address book entry. This data can not only be read out by stealing the device, but also digitally.

Also Read: Mobile Security: How To Equip Your Phone With Proper Protection

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The word “App” stands for “Application Software”. Apps are programs for countless occasions. For example, they provide train and flight connections, show the nearest gas station within seconds, act as a messaging service, act as a shopping, household or fitness advisor. The software can be downloaded from various app stores, such as Google Play Store (Android) or Apple App Store (iOS).

Movement profiles: What data do I transmit with apps?

A downloaded app often requires access to certain services and stored data on the device – such as the address book with all contact data, e-mails or photos . For you as a user, it is not always clear for what purpose this is happening and what happens to the tapped data.

For example, an app can reveal your location and movement data if the location function of the device is switched on at the same time. In some cases, such as a navigation app or public transport information, automatic transmission of location may be necessary or practical .

Location approval is also required for Android for the COVID-19 notifications by the Corona-Warn-App. In other cases, for example with an app from the house bank, games or cookbook apps, there is often no recognizable reason for this.

The constant transmission of location data enables companies to create detailed movement profiles . From the data it can be seen,

• Where you live,
• Where and when you work,
• Where you shop,
• Where you spend your free time or stay overnight.

Extensive user profiles are created, which are professionally marketed and sold. As a result, you or your contacts can become the addressees of targeted advertising attacks .

Depending on the manufacturer, the data access of the apps on a smartphone or tablet can be at least partially controlled by not approving the authorizations at all or restricting them afterwards.

Also Read: Mobile Security: How To Equip Your Phone With Proper Protection

Free apps: pay with data instead of money

The cost of apps can vary greatly. Even if an app is downloaded free of charge, this does not mean that the service offered is free of charge. Free apps are often financed by the fact that the provider uses the personal data and evaluates the usage behavior on the respective device. The data can then be used, for example, by selling tailor-made advertising space or the sale of the data. Many are not aware of this.

Good to know: there has been a change since January 1, 2022. If you do not provide any money for a free service, but provide personal data, the provider must inform you that you are paying for the service with your personal data .

Paying with personal data is equivalent to a paid service in consumer protection. This has various consequences:

• Providers must comply with consumer-protecting information obligations.
• You must clearly state the main performance obligations and describe in detail that a service is paid for with data.
• Something else applies if the provider uses the data provided exclusively to fulfill the contract. Then consumer protection law does not apply.

Action against unauthorized invoices – 6 tips

Objection

If you find an unwanted subscription on your mobile phone bill, write to your mobile phone provider that you dispute the subscription item, so you are not paying for it and reduce the invoice amount accordingly.

Withdraw direct debit

If you pay your mobile phone bill by direct debit, you can request it back from your bank.

Prevent blocking

However, you should then transfer the undisputed amount of the bill as quickly as possible in order not to risk blocking your connection.

Use registered mail

At the same time, you must inform the subscription provider shown on the invoice in a registered mail that you do not recognize the claim and, alternatively, also revoke the contract – even if they will usually claim that they are only the intermediary.

Cancel subscription

You should also stop the subscription you have set up with the provider to avoid it appearing on the bill again in the future.

Objecting to a court

order If you receive a court order , you must object in writing within 2 weeks to the court that issued the order. In your objection, you must make it clear whether and to what extent you object to the claim. Justify your objection.

Also Read: Data Protection And Security In The Cloud

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This new social network has revolutionized the landscape with exponential growth in an apparently saturated market, dethroning stronger competitors like Facebook or Snapchat.

The 5 Reasons for the Success of TikTok

1. No registration required

Unlike most social networks, TikTok does not require registration if you just want to watch content. Many popular social networks have preview versions that restrict you over time or moves. TikTok lets you easily navigate through its interface.

2. The design is simple and addictive

One of the greatest virtues of this platform is the design of the interface. On a single screen we can comment, share, like or download the video itself, while it is playing. In addition, we will only need to slide up or down depending on whether we want to see more or go back.

3. It has one of the best current social media algorithms

Like many other social networks, TikTok learns our tastes to provide us with a tab in which the content we explore is personalized and unknown to the user. Its algorithm is based on many variables among which we can highlight, the time we watch each video, the type of content with which we interact, etc.

4. Creating videos is very easy

The youngest, ( TikTok ‘s target audience since its inception), who were born with YouTube and the new profession of content creator, see TikTok as the best tool to learn how to edit and produce videos. TikTok provides effects and music to be able to edit the videos from the same platform.

5. Going viral is easier

Much easier than with other social networks. As we have mentioned before, the TikTok interface favors the user’s navigation through the “for you” tab, exploring videos of unknown users. In addition, the algorithm facilitates these discoveries.

Also Read: 6 Benefits Of Using TikTok For Marketing

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In the early days of social networks, the user could receive hundreds of daily interactions from each contact. This made the network experience very heavy. The solution that social networks found was to create a feed that worked with algorithms that were based on the interests and interactions of the users.

Facebook, Twitter and Instagram are three different social networks that respond to different functions and objectives, which is why their algorithms are also different. Next, we will show you some basic characteristics of these algorithms.

The Facebook Algorithm

IN 2014 Facebook stated that one of its goals was to become a personalized news newspaper for each individual. To achieve this, Facebook has been studying users to keep them on the network for as long as possible with as many interactions as possible.

The Facebook algorithm uses more than 100,000 variables, but we are going to focus on the two main aspects that encompass them.

The origin of the post

In this case, Facebook determines which profiles or users are more interesting for each user based on the interactions. We see that this was already done with the unfollow and the hiding of posts (negative) and shortly after with likes, comments and shares (positive). Although it should be noted that when the feed preferences arrived, these filters greatly improved the user’s choice.

Post Relevance

The Facebook algorithm also tries to predict which posts will get more positive or negative interactions. And the order of appearance of the publications is based on this estimate. That is, the first one that appears will be the one that Facebook believes can receive the most engagement or feedback.

The Twitter Algorithm

As happened with Facebook, Twitter also gave the user the option to decide how to view the posts, having two options:

In chronological order (“while you were away”): Especially for users who access a few times a day, the commitment to the type of content and the source account of the tweet are very significant in this order.

By relevance with the new algorithm (“best tweets first”): content is displayed solely based on the likelihood of generating engagement and interactions.

Instagram Algorithm

When Instagram was acquired by Facebook, their focus changed and they started using these famous algorithms.

In the algorithm of this social network, probably one of the most talked about, it works based on some key factors to which variables are then applied. These factors can be the likes and comments to measure the commitment, the level of interaction of a profile with the user author of the post and the time of publication.

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