Creating a business must inevitably go through, at least, a few essential steps that form the very basis of a business.
Once your idea and your wish are specified, it is then necessary to move on to the development of the project. Thus, we have identified three main lines to help you create a business. Among them, the market study, the establishment of a business plan, financial aid and the choice of legal status.
Starting a business: moving on to market research
Whatever the size of the project, market research is an essential step before starting a business. This allows the identification of outlets and the description of the characteristic of the market. This will then make it possible to make the appropriate decisions but also to reduce the risks associated with the project.
Market research consists of analyzing the offer to understand how the competition works in relation to the strategic environment or the products. It is also a question of evaluating the maturity of the market. At present, the role of digital in the customer relationship must be integrated into the study in order to properly control the issues related to competition.
Thanks to qualitative and quantitative studies, demand analysis makes it possible to describe the profile of all types of consumers. When you want to create a business, you have to analyze the distribution circuit and also helps to identify how to distribute the products. Are they small shops, supermarkets, café-hotel-restaurant or retail, …
Then know the criteria for market access, ie the rules relating to tariffs or import-export. In the case of an international activity, it is important to produce a country file to know the economic and political contexts of a country.
Create a business and seek financing, establish a business plan
The establishment of a business plan allows a precise evaluation of the technical, human and financial means. These are especially important steps for those who want to start a business. This step follows the market research step. Here, the initial financing plan is the first step.
It is an analysis of the needs and resources of a company over the long term. This to think about the balance and provide for external financing. This is how the business plan provides a vision of the viability of a company in the medium term. Added to this is the need or not for the integration of new technology, for example, the implementation of a digital strategy in the management of a company .
The next step is to find the necessary capital to be able to meet the financing needs defined in the business plan. This can be movable and immovable investments, start-up costs, deposits or guarantees, operating funds, etc. Finding sustainable financial resources can be done either through equity or bank loans.
Create a business and choose the right legal status
Creating a business also means choosing a legal status. This is the last stage of the business creation project. The type of structure chosen must be related to the nature of the company’s activity.
It must also be linked to operational constraints, financial needs, the contribution of assets or the need or not for an association.
However, it allows a great freedom of action but also a reduced formality. On the other hand, despite the heaviness in terms of its formality, the creation of a company offers more security for personal property in the event of a dispute.