Currently, the vast majority of the social platforms that we know and use have an advertising system. It is a good way to have a large reach and have a presence in networks that millions of people visit daily. As a result, the types of formats that we can choose when making our Facebook ads (banner, video, image) have been expanded.

You may remember that back in March 2016, Facebook announced that 3 million companies were actively advertising on its social network. Well, now that number has grown a lot, taking into account that it has been in a period of only 7 months. More than 20% of the 4 million advertisers have promoted with a video in the past month, and 40% have created their ad from a mobile device or tablet.

Facebook Ads VS. Twitter Ads.

Keep in mind that Facebook’s real rival is Google, but it no longer reveals the number of advertisers it has active and it is difficult for us to estimate data. To give us an idea, let’s compare the results of other social networks (which do reveal their statistics) with Facebook ads.
Facebook’s main rival in advertising today is Twitter. The bluebird network reached more than 130,000 advertisers in the fourth quarter of 2015, which, in contrast to Facebook’s 4 million, seem few to us. On the other hand, Instagram (owned by Facebook), revealed last week that more than 500,000 brands buy its ads each month, compared to 200,000 in February 2016.

Apart from the growth in the number of advertisers, the number of companies that use mobile devices and tablets to create their ads is also beginning to increase, reinforcing the importance of mobile telephony in our campaigns. Now you know that more than four-fifths of advertising revenue from Facebook ads are generated by views on smartphones and tablets, but did you know that 40% of active Facebook advertisers have created their ad through these devices? ? It’s true.

Also Read: Facebook Marketing Advantages For Companies

Higher return to advertisers.

We are at a time when the use of our smartphones is essential for any activity, even no matter how every day it is. Google has motivated all companies to have an adaptable website and provide the user with a browsing experience from this type of device. So get on the bandwagon and start improving the usability of your website on a Smartphone.
So now they want to strengthen and ensure a greater return to merchants. Your campaigns will be better visualized and will be more effective. In this way they want to encourage companies to use these methods to achieve sales results, ensuring more impressions.

You will all remember that a few years ago, videos on Facebook only played if you clicked on them. But, as a result of the automatic playback settings for videos on the walls, the number of companies using these campaigns multiplied. In this way, advertisers made sure their videos had more reach and impact.

Analyze the area of ​​your target.

However, the statistics on the views and impacts of advertising videos are not really an alarming figure. Despite the fact that more than four million videos have been created through Facebook ads in the last month, many advertisers reject this system. Why? This is because more than 70% of advertisers are from Southeast Asia, as opposed to 20% from the US. In Asian countries, people tend to use older mobiles and therefore are limited in the format they can display.
The fact of not being able to visualize the videos well (either because they take time to load or because the operating system is very slow) increases the number of advertisers who choose to present their products in slides or simply images. This will ensure that, despite the device that the user has, they can correctly view the advertising.

Specifically, the number of Vietnamese advertisers continues to increase every day. Like Indonesia, Greece, Ukraine, and the Philippines, which have obtained very high numbers of registrations in Facebook ads.

In conclusion, these campaigns are a very cheap option and easy to get promoted. The appearance of new customs or needs in the consumer have made our marketing systems evolve and adapt to them.
So we encourage you to start recording your promotional video for your Facebook ads because this does not stop growing.

The post Facebook Ads – Are They Really Profitable? appeared first on Tech Today Reviews.

56 percent of those surveyed use messenger services several times a day. Women (61 percent) even more often than men (52%). Users between the ages of 18 and 24, in particular, use the messenger services several times a day (79%). However, more than half of Germans are skeptical when it comes to receiving information from companies, the media, or blogs via messenger services and do not want to receive such messages (58%). Although it is important for almost a quarter of the survey participants to receive push notifications with new messages directly on the smartphone display (24%), only six percent value the possibility of subscribing to newsletters from companies, the media, or blogs, and so on getting the latest information.

Messenger as communication channels offer numerous advantages for companies: You can communicate with your customers in real-time. If you work in the tourism or gastronomy sector, you can, for example, quickly and easily inform your guests about special seasonal offers. Retailers can use pictures or videos to draw their customers’ attention to the upcoming summer sale. The easy and direct access to the target group and to potential new customers, high opening and click rates, as well as simple handling, are further strong arguments for professional communication via messenger services. And in contrast to classic newsletter marketing via e-mail, messengers are not subject to an algorithm that filters content and moves your message unseen to your customer’s spam folder.

REACH THE TARGET GROUP WITHOUT WASTAGE

For successful messenger marketing, you should definitely note that the content is important for your customers and offers you real added value. Among the participants in the current survey, offers from local restaurants, cafes, or bars are particularly in demand (12%). Offers from online shops (11%) and promotions from stationary retailers on site, such as furniture, flowers, or decorative items, arouse interest among users (8%). The small Italian restaurant in the district can inform its guests about the daily lunch menu. The boutique hotel sends its guests a message shortly after check-out and thanks them for their stay. In stationary retail, advice and customer service can be provided via a messenger. In e-commerce, instant messaging apps can be used, for example, to transmit order confirmations or for shipment tracking. Appointment reminders for the annual check-up appointment at the dentist are also possible.

Communication also works in the other direction, of course: users can quickly and easily reserve a table in the restaurant or make an appointment with a hairdresser, tax advisor, or craftsman via Messenger. Complaint management can also be digitized in this way and carried out via messenger. When communicating with customers via messenger services, you must therefore expect the recipient to reply to your messages and ask questions. In order to build trust, keep your customers’ interest in the long term and provide good service, you should ensure a fast response frequency when using messenger services for customer communication.

WELL-KNOWN PRINCIPLE – NEW CHANNEL: NEWSLETTER MARKETING 2.0

When using Messenger Marketing, it is also important that you observe the legal framework. Because messenger services are not a legal vacuum. You need the effective consent of the user in order to be able to send him messages via messenger. Just like with classic email marketing, you should ensure this using a double opt-in process: With messenger marketing via WhatsApp, for example, the user enters your telephone number in his address book in the first step and actively sends a message in the second step this number (e.g. with the word “start”). It must also be clearly stated how the user can unsubscribe from your service (e.g. by sending a message with the word “Stop”).

If used correctly, Messenger Marketing offers you the potential to completely redesign the communication with your target group and customers thanks to its low costs and a high degree of automation. In order to do justice to the fast communication via messenger services, time and technical resources have to be used.

The post Messenger Marketing Survey – Advantages & Potentials appeared first on Tech Today Reviews.