Currently, where the digital field predominates, marketing and its managers are not only focused on selling. Because customer satisfaction goes far beyond placing an order, making a payment and closing a sale. The complex world of Marketing covers topics such as: understanding the consumer, listening to him and assisting him to cover a need that he himself is unaware of. However, they represent a great advantage to access a greater number of customers. All thanks to digital sales channels, and if you don’t know what they are, we’ll explain it to you here.
How do digital sales channels work?
In modern society, the real and the virtual, the analog and the digital, coexist and mix, generating a different reality. Consequently, the main change in the digital world is created and developed: being connected at all times and in any place. In this context, it unquestionably emerges, grows and strengthens; the so-called digital marketing.
Digital sales channels are digital marketing support tools , since they have developed strategies to sell practically anything. Without a doubt , they have created a new model to deliver products and services of various kinds and needs via the Internet . However, digital sales channels should not be confused with electronic commerce (e-commerce). Since they emerged to respond to the needs of sellers, generate leads, nurture prospects and increase sales closings.
Integration of digital channels in sales
With technological advances; understanding customers, discovering their needs and informing them of solutions is the priority. The growth of the digital age has allowed the evolution of marketing methods to very efficient levels. So now, if you want to buy a product or service, just browse the internet and social networks. Consequently, find the desired product, its characteristics and information, cost and shipping; It no longer lies exclusively with the seller.
Customers go hand in hand with digital processes, they need to become informationally literate; technology is made for them. So, the processes to acquire something begin with research and interaction on the Internet and visits to websites of interest. This is where digital sales channels come in. Which are developing content offers, optimizing the purchase process, etc.
6 most efficient digital sales channels today
For example, if we want to take a digital leap by developing strategies that include a digital sales channel, we have the following options:
Search Engine Optimization (SEO): It is about optimizing content with keywords or keywords in English. So that they are the first to appear in search engines when making queries.
Social Media Marketing (SMM): With this channel you reach target customers with direct participation. SMM’s distribution channels include:
Flash sales: Consists of creating short offers on the website or social networks . Seeking to generate a scarcity effect and induce customers to purchase products or services.
Email marketing: Also known as mailing. It refers to marketing techniques which are carried out via email. It should be noted that this requires planning and is to make exclusive and personalized offers.
Marketplaces or electronic markets: Refers to sites such as Alibaba, Mercado Libre, Amazon, eBAY, among others. Some platforms that have become very effective digital sales channels . Because they facilitate the visualization, sale and purchase of products from the Internet.
Platforms and apps: The goal of creating an app is for it to become a profitable business opportunity. It must be friendly and safe.
Why should a company invest in digital sales and distribution channels?
In today’s world, the digitization of a company may not be entirely, but it does contribute to a great extent to its growth. This is how one of the departments most benefited from this practice is marketing and sales. Since through digital media and social networks it is easier to access the target market of each company.