Mind mapping or, in French, mental map, is the new secret weapon of business productivity according to some. Indeed, it is an invaluable tool for people who seek to organize their thoughts, better understand information and retain concepts. It is easy to learn and can be used in many situations.

What is mind mapping?

Mind mapping is based on the idea that information is better remembered and more easily accessible when presented visually rather than in lists or paragraphs. It consists of starting from a central idea and developing it by creating branches that represent sub-ideas, examples, anecdotes, etc. Each branch can in turn be developed into other branches, thus forming a tree of thought.

The advantage of mind mapping is that it allows you to visualize the links between ideas and information, which helps to establish connections and better understand concepts. It can also help identify key ideas and eliminate unnecessary information. Additionally, mind mapping is an interactive process that encourages active participation and creativity, which can make note-taking more fun and effective.

The origins of the concept

The concept of mind mapping was popularized by Tony Buzan, a memory and artificial intelligence expert, in the 1970s. According to Buzan, mind mapping was inspired by visual note-taking techniques used by artists and scientists. for centuries.

Buzan developed the method of mind mapping using colors, images and shapes to represent ideas and information visually and interactively. He claimed that the brain better remembers information presented visually rather than in lists or paragraphs.

The concept of mind mapping was quickly embraced by professionals around the world, who used it to solve problems, make decisions, plan projects, and better understand complex concepts. Today, mind mapping is considered an essential thinking tool for people looking to organize their thinking and maximize their productivity.

Also Read: 10 Measures To Be Creative In Human Resources Management

How to make a mind map?

There are several ways to make a mindmap, from manual techniques such as drawing on paper to dedicated software such as XMind, MindNode or MindMeister. Everyone can choose the method that best suits them according to their preferences and needs.

Here’s how to make a mind map:

• Identify the central topic: Determine the topic or problem you want to explore with your mind map. It must be concise and clear to allow you to start building your mind map.
• Place the central topic in the center of the page: Draw a circle or square around your central topic and write it in the center of the page.
• Add branches: Draw branches from the central topic to represent related ideas. Use colors, images and keywords to identify them.
• Add sub-branches: For each branch, add additional sub-branches to deepen the ideas.
• Link ideas together: Use arrows or lines to link ideas together and show how they are related.
• Add details: For each idea, add details to explain and expand on it.
• Review and adjust: Once your mind map is complete, review it to make sure it’s clear, consistent, and all ideas are connected. Adjust it if necessary.

The benefits of mind mapping in business

Improves decision making

Mind mapping visualizes ideas and options in a clear and concise manner, making it easier to compare and evaluate different options. This can help teams make more informed and faster decisions.

Promotes collaboration

It is a collaborative tool that can be used as a team to explore ideas and concepts interactively. This can enhance communication, understanding and cooperation within the team.

Facilitates project planning

Mind mapping can help define the goals, milestones and responsibilities associated with a project. It also helps visualize dependencies and relationships between tasks, which can help identify potential roadblocks and craft solutions.

Better understanding of complex concepts

Mind mapping can help to better understand complex concepts by representing them visually and interactively. This can be particularly useful when preparing for presentations, meetings or debates.

Increased productivity

Mind mapping can help organize ideas and information effectively, which can improve productivity by eliminating distractions and allowing tasks to be expedited.

In summary, mind mapping is a valuable tool in business because of its ability to improve decision-making, foster collaboration, facilitate project planning, better understand complex concepts, and increase productivity.

Also Read: Increase The Productivity Of Your Small Business

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Implement Network Segmentation

One of the first things organizations should do to protect their sensitive data is implement network segmentation. This is a flexible and highly effective strategy for keeping vulnerable information safe, even in big data environments. It can also minimize the threat of cyber incidents in worst-case scenarios.

Network segmentation involves breaking up your organization’s network into multiple chunks with layers of security isolating them from each other. They all live under the roof of one system, but movement between the segments is restricted. You can customize the safeguards for different layers, allowing you to have more open and heavily protected data groups in the same environment.

There are a few ways you can implement network segmentation. Most strategies employ a combination of physical and virtual tools. For example, firewalls are a core technology for segmenting networks. You can also use software like VLANs and network overlays, as well as identity management products like access control lists.

Segment your network based on levels of risk. Low-risk data is usually more easily accessible since users often need it regularly. In contrast, high-risk data should have finely tuned firewalls and access controls separating it from the rest of the environment. This will make it harder to access, but that shouldn’t impact the user experience since it shouldn’t be accessed frequently.

Increase Network Visibility

Visibility is crucial for protecting sensitive information. One of the most common drawbacks of a big data environment is the sheer volume to monitor. It’s easy for unusual activity or exposed data to go unnoticed. Hackers often exploit that weakness.

Increasing visibility is vital to eliminate this risk factor. In fact, poor visibility is one of the top indicators your organization might need to upgrade its computing infrastructure. Disorganized networks with poor communication often suffer from low data clarity, leaving them highly exposed.

There are several ways you can improve network organization and transparency. Automated monitoring is a great option, particularly for big data environments. Visibility will naturally be a challenge if you have a lot of information to track. Automating some monitoring tasks can reduce the workload and make effective monitoring more achievable.

Additionally, automated monitoring will significantly improve your threat detection capabilities. It’s all too easy for breaches to go unnoticed in big data environments. Time is critical for minimizing the threat of a hack, though. Automation enables you to detect suspicious activity sooner rather than later.

As a general rule, automating security features as much as safely possible will simplify things in a big data environment. You can automate repetitive tasks like flagging suspicious activity, rejecting unauthorized access, encrypting sensitive information and more. Utilizing automated security tools will make protecting vulnerable data much easier for your security team.

Another vital aspect of improving network visibility is understanding your entire computing environment. Take time to completely map out your data, users, traffic patterns and security protocols. It’s much easier to see where you’re going when you have a road map. Plus, the network mapping process often highlights existing vulnerabilities and weaknesses.

Also Read: Cybersecurity: How To Properly Protect Your Professional Email?

Make Access Control a Top Priority

Identity and access management should be part of every organization’s cybersecurity strategy, but it’s especially important for big data environments. Access control can help with network organization and visibility. It’s one of the foundational methods for keeping sensitive information safe, even in a large, dispersed system.

The principle of least privilege is a great place to start. This approach to access control only grants users the absolute minimum amount of access they need and nothing more. It often goes hand in hand with zero-trust security, which uses continuous verification to confirm user authorization.

Both of these can also factor into your network segmentation strategy. You can restrict access to entire segments and use more granular control for specific files or applications that are especially vulnerable.

With this type of data, it is usually best to create a short white list of approved users rather than a much longer black list of unauthorized ones. As with the least privilege approach, limit your safelist to only the people who absolutely need to access the sensitive data and no one else.

Physical security is also important to address. Big data environments can be fully cloud-based, all on-prem or a hybrid combination of infrastructure models. Regardless, the information is still ultimately tied to a physical server somewhere in the world. When selecting a data center provider or managing in-house servers, it’s crucial to ensure physical access control protocols are in place.

On-site server security can be automated or contracted out, much like virtual security automation. This is the case with most cloud providers and colocation data centers, which often provide in-house security services like 24/7 surveillance, advanced access control, alarm systems and more.

You may be able to have sensitive data stored on one or two isolated server racks if you want to ensure maximum on-site security for specific information. Work with your in-house IT team or data center partner to determine the best way to physically secure servers.

Conduct Tests and Audits Regularly

Testing and audits are essential components of any robust cybersecurity strategy. They’re a great way to regularly check in on the health and effectiveness of your security protocols and ensure you are adapting to new threats.

You can use these tests to verify that your sensitive data has the best security possible. During penetration testing, you can even prioritize certain information so the tester can direct their focus there.

You’ll know you most likely have strong protections if the tester can’t successfully access your organization’s sensitive data. If they do succeed, they can help you identify and eliminate vulnerabilities so real hackers can’t get through. Either way, testing is invaluable for protecting your information.

You can hire a white hat hacker to put your big data environment to the test. This is someone with hands-on experience in hacking who uses their knowledge to help security teams rather than commit cybercrime.

White hat hackers know how cybercriminals would look at a network. This unique perspective allows them to see weaknesses others wouldn’t notice. They may be able to identify vulnerabilities even a penetration tester might miss.

Additionally, consider adopting a formal cybersecurity framework. NIST is among the most popular today, particularly in the United States. It has a large community that offers best practices, tips and guidance, as well as audit support. Security frameworks can help you stay ahead of emerging threats and leverage expert advice in your strategy.

Ensuring Security in a Big Data Environment

Managing a big data environment can be daunting, especially when it includes pockets of sensitive information requiring more protection. You can utilize several strategies to protect high-risk data, including network segmentation, automated monitoring, least-privilege access control and penetration testing. These tactics will build layers of security and increase visibility.

Also Read: Apps And Data Protection – How To Secure Your Data

The post How Can Organizations Protect Sensitive Data In Big Data Environments? appeared first on Tech Today Reviews.

Anyone who wants to buy a router is usually faced with a hodgepodge of technical terms : WLAN 5 or WLAN 6, Mesh, LAN and WPA, to name just a few. This makes the choice difficult for lay people.

But don’t give up! In this article you will learn how to recognize a good router and which functions are particularly important. We will then introduce you to four of the most popular routers .

Buy Or Rent A Router – Which Is Better?

Anyone who concludes an Internet and landline contract can buy or rent the router from the same provider . The advantage: You get a guarantee that the router is compatible with your tariff. In addition, the provider makes the necessary settings, which is a relief for those who are not technically familiar. If problems arise with the router, you can count on the support of the provider.

However, there are also reasons to buy your own router:

• Compared to renting, you save money in the long term.
• You can continue to use the router even if your Internet tariff ends.
• The router you purchased may have functions that the provider’s rental device does not offer.

Router freedom has been in effect in Germany since August 1st, 2016 . This means that you are no longer dependent on the provider’s device, but can choose the router yourself.

So that the choice does not become a bad buy, you should pay attention to the following criteria:

What Makes A Good Router?

Compatibility With Your Connection

Internet is not always the same: Depending on the tariff, you surf via DSL, fiber optics, cable or LTE. So you need a router that is designed for the corresponding connection . At the same time, it is worth asking your provider whether the router can be used with your tariff.

Once these questions have been answered, it’s time to get down to the details:

DSL

Many older DSL routers only support VDSL with 100 Mbit/s . They are sufficient if you do not want to upgrade your connection in the near future. But keep in mind: In order to enable speeds of up to 250 Mbit/s , the router must be VDSL Super Vectoring- capable.

Cable

Cable Internet offers you astronomical transfer rates of up to 1 Gbit/s. You need a router that supports at least the DOCSIS 3.0 standard . In addition, providers such as Vodafone have already begun to implement the DOCSIS 3.1 standard . Anyone who buys a corresponding router can look forward to even faster Internet in the future.

LTE/5G

If you have an LTE connection, you surf via the mobile network . Accordingly, you need a router with a SIM card slot . In this case, also make sure that the router supports 5G . Only then can you use the speed of this Internet standard at home.

Also Read: Is The Internet Slow For You? Find Out How To Fix Speed Issues

Built-In Modem

The terms router and modem are often used synonymously in everyday life. In fact, however, the devices have different tasks : while the modem establishes a connection to the Internet, the router forms a network between the connected devices – such as a laptop, smartphone or tablet.

Some routers are combination devices with an integrated modem. Since you do not have to buy this device separately, you can save money. Additional wiring is not necessary, and the power consumption is also lower than with two devices.

Things are different if your provider has already supplied a modem. In this case, a combo router would be a waste of money.

WiFi 5 Or WiFi 6?

Fewer and fewer users connect to their router via cable – no wonder, because WiFi offers significantly more convenience. Nevertheless, the question remains: Which WLAN standard should it be?

WLAN 6 was presented for the first time in 2018 and promises one thing above all: more speed . While WLAN 5 offers a maximum of 3.5 Gbit/s, this throughput increases to up to 9.6 Gbit/s with the successor standard. However, this speed is only achieved under ideal conditions – i.e. in the immediate vicinity of the router.

You also need the appropriate end devices to be able to use WLAN 6 . If the standard is not supported by your smartphone or laptop, for example, the device automatically dials into WLAN 5.

That means: WLAN 6 is not always automatically faster than its predecessor. Nevertheless, there are other reasons to choose this standard:

More Frequency Ranges

Routers can operate on different frequency ranges – and this affects their performance.

Older devices only use a single band with 2.4 GHz . This frequency is often overloaded, especially in large cities, which can lead to interference and reduced speeds.

On the other hand, there are WLAN 6 routers with dual band , which also transmit with 5 GHz in addition to 2.5 GHz : The latter frequency is characterized by a shorter range, but provides more stability and speed.

With tri-band , the router can even use two 5 Ghz frequency bands . The advantage: Devices that rely on particularly fast internet – for example to stream 4K videos – are slowed down less by slow devices.

If there were still WLAN 6E : This standard allows transmission at 6 Ghz for even faster transmission rates. However, there are currently not many end devices that are compatible with WLAN 6E.

MIMO-OFDM

WiFi 6 routers use MIMO-OFDM: a technology that distributes the WiFi signal more evenly to each device . This is particularly useful when there are many WLAN-enabled devices in the household. For this reason , anyone considering setting up a smart home system is well advised to use WLAN 6.

Target Wake Time

WiFi 6 helps your end devices’ batteries last longer – even if they don’t even support the standard. It is made possible by intelligent control of the data streams. This means that the devices have to transmit less often and can spend more time on standby.

WLAN Mesh

As a homeowner, you may be familiar with the problem: You use your WLAN in one room without any problems. But then you go into another room and the reception gets weaker , so that your video stream falters, for example.

Routers that support Mesh WiFi promise a solution: Several Mesh Repeaters or Access Points form a wireless network that optimally covers the entire household . The mobile end devices then automatically dial into the strongest WLAN source.

Alternatively, the coverage can also be improved with classic repeaters . These are cheaper, but do not allow automatic connection. That means you have to dial into the repeater network manually with your device. Another disadvantage: If many end devices use the repeater, the speed suffers more than with Mesh WiFi.

Important: Before setting up the network, you should find out which access points are supported, because: Some routers are only compatible with products from the same manufacturer .

Number Of Antennas

If you compare the look of routers, you will quickly notice that some of the devices have 2 or even 4 external antennas . This allows them to send multiple streams of data at the same time, which, at least in theory, increases the transmission rate. In practice, however, the end devices also play a role: if a device only has 2 antennas, for example, more antennas on the router do not offer any increase in speed.

Nevertheless, there is another advantage: antennas mounted outside can be rotated and tilted to improve WiFi reception in certain areas of the home. This is of course not possible with internal antennas. In this case, you have to turn or tilt the whole router until you are satisfied with the result – difficult when the device is hanging on the wall.

LAN Ports

Even though wireless networks are extremely popular today, there is nothing wrong with connecting devices using a LAN cable. Routers have LAN ports for this purpose . Of course, how many of these should be available depends on how many devices you want to connect. Transmission speed is also important: Many older devices are limited to 100 Mbit/s, while current LAN ports usually allow 1,000 Mbit/s or more.

USB Ports

Some routers allow devices to be connected via USB . For example, you can connect an external hard drive or a printer that all users in the network can access.

In addition to the number of connections, the standard used is also crucial: USB 3.0, for example, allows faster transfer rates than its predecessor, USB 2.0

Encryption

Encryption is important to protect your router from unauthorized access. WPA 2 is currently the standard here, while WEP or WPA no longer offer the necessary security.

Some routers already support WPA 3: This standard has even better encryption methods. However, you should make sure that your end devices also support WPA 3. Only then is it worth making the switch.

Also Read: 7 Infallible Tricks To Improve The WiFi Signal At Home

The post Router Guide: Which Router Is Best For You? appeared first on Tech Today Reviews.

Contactless payments

Apple Pay supports contactless payments, allowing you to make transactions quickly and efficiently. With the increasing adoption of contactless payment technology in various businesses, including retail stores and restaurants, Apple Pay offers a hygienic and convenient alternative to cash or card payments. Just hold your device near the payment terminal, authenticate the transaction and away you go.

Convenience and accessibility

One of the main advantages of Apple Pay is its convenience and accessibility. With just a few taps on your iPhone, Apple Watch or iPad, you can make secure payments at participating retailers both in-store and online. This eliminates the need to carry around physical wallets or rummage through your purse for credit cards. Whether you’re buying a coffee, shopping for groceries, or making online purchases, Apple Pay simplifies the payment process, saving you time and hassle.

Seamless integration with Apple devices

Apple Pay integrates seamlessly with a wide range of Apple devices, making it a natural choice for Apple users. By adding your credit or debit cards to the Wallet app, you can easily manage and use your payment options across multiple devices. Syncing between devices ensures your payment information is always available, whether you’re using your iPhone in a physical store or your iPad to make an online purchase. This integration enhances the user experience and reinforces the convenience factor.

Improved security measures

When it comes to financial transactions, security comes first. Apple Pay addresses this concern by taking robust security measures to protect users’ personal and financial information. With its unique tokenization process, Apple Pay assigns a unique encrypted code to every transaction, ensuring your card details are never shared with merchants. Additionally, Apple Pay uses Touch ID or Face ID for authentication, providing an extra layer of security to prevent unauthorized access.

Data protection

At a time when privacy is a top priority, Apple Pay stands out for its commitment to protecting user privacy. When you make a payment with Apple Pay, the transaction data is anonymized and encrypted, minimizing the risk of your personal information being compromised. Apple does not store any transaction details that can be linked to you, thus offering a secure and privacy-oriented payment option.

Integration of loyalty programs and rewards

Apple Pay also offers the ability to integrate loyalty cards and rewards programs to simplify the process of earning and redeeming points. Adding your loyalty cards to the Wallet app allows you to conveniently access and use your rewards during transactions. This integration eliminates the need to carry around multiple physical loyalty cards and simplifies the rewards experience.

Conclusion

Apple Pay has emerged as a breakthrough solution in the field of digital payments. Its convenience, seamless integration with Apple devices, enhanced security measures, privacy protection, and compatibility with contactless payments have made it a preferred payment method for many. With its expansion into various industries, including online casinos, Apple Pay continues to revolutionize the way we conduct financial transactions. It is clear that as technology evolves, Apple Pay will play an increasingly important role in shaping the future of payments, providing users with a secure, convenient and connected payment experience.

The post The Benefits Of Apple Pay: Streamline Transactions For A Connected World appeared first on Tech Today Reviews.

In this blog post we want to deal with the use of ChatGPT in general. We also look at the associated benefits, opportunities, risks and threats that come with technological development.

ChatGPT: The hype about speed, productive work and automation

The progressive development of artificial intelligence has led to a large number of applications and innovations, so-called AI or AI tools, in recent years. One of these breakthrough innovations is ChatGPT, a text creation system based on the concept of the generative pre-training transformer. This technology will fundamentally change the way we interact with computers.

What is ChatGPT?

ChatGPT is an interactive chatbot developed by OpenAI to have human-like conversations and answer users’ questions. Depending on the subscription and model, ChatGPT is based on GPT-3.5 or GPT-4.0. With the wide range of knowledge from various databases and results from the World Wide Web, ChatGPT can provide information on various topics.

How does ChatGPT work?

ChatGPT works based on machine learning trained on a huge amount of text data. It uses Transformer architectures to generate natural language and respond to text-based human interactions. Its ability to produce contextual responses makes it a powerful tool for communication. For example, ChatGPT can be used as a virtual assistant to help customers with technical support requests or to answer general questions. The input or the question of the user is referred to as a “prompt”.

KI and AI tools, such as ChatGPT and your chances and advantages in everyday life

IT security is now more than ever a central issue, both for companies and for private individuals. The increasing number of cyber attacks and the increasing complexity of attack methods require innovative solutions to effectively counter this threat. In this context, AI tools and ChatGPT can also be considered part of the solution.

The advantages and opportunities with ChatGPT

In this section you can find out what advantages or positive aspects ChatGPT can have for you when you use it:

Research and Writing

ChatGPT can provide you with supportive assistance with various tasks: from writing texts, essays, speeches and general research to summaries on a desired topic. Even the improvement of existing texts can be checked with ChatGPT and optimized accordingly for spelling mistakes and grammar.

Coding and Debugging

Developers in particular can look forward to using ChatGPT in everyday work. Tiresome research for the code examples or the required “snippets” for the implementation of the current project are provided by the AI. ChatGPT can also detect errors in the code, such as logical errors or syntax errors, and point out where the error is or how you can make your code more efficient. This means that vulnerabilities are found before they are passed on.

Detect and analyze Cyber Attacks

ChatGPT can help you analyze and predict past and historical attacks. The analysis gives you an answer as to which tactics attackers used and you can upgrade, promote and strengthen your IT security with the appropriate protective measures.

Perform forensic analyzes and find causes

ChatGPT can also be used to investigate security incidents that have already occurred and to determine the cause, why the previously integrated defense measures have not worked and what steps should be taken to close these gaps. Without AI tools, forensic analysis and manual correlation of security data is tedious and very time consuming.

Configure and automate IT security

The desire for automation in relation to the everlasting and increasing mass of data handling in IT is understandable. The challenge here is to “get it up and running” efficiently and flawlessly. The basis here is that most security tools and systems are properly configured. ChatGPT can help set up automated system updates and rule building of firewall, intrusion prevention systems and server configurations. It is also possible to uncover errors in the configuration and thus minimize the weak points.

Uncover knowledge deficits and eliminate skills shortages

Because ChatGPT can access a large number of knowledge-filled databases that a single person cannot learn, store and use due to the mass of information. Thus, AI tools can help as gap sensors in case of uncertainty and research in order to implement the task accordingly. In addition, there is a shortage of skilled workers in some industries, which can be partially remedied by using ChatGPT by automating processes and reducing the dependence on manual interventions. Thus, IT departments can concentrate on the demanding tasks and the administrative ones are taken over by artificial intelligence.

Also Read: ChatGPT: The Revolution That Could Change The Internet

AI Tools Disadvantages, Risks and Threats of Artificial Intelligence

Despite its technological advances, ChatGPT is still in its infancy. The concerns about using such tools are not unfounded.

Disadvantages of AI tools

In the following section we go into the disadvantages of using such AI tools:

Lack of human intuition

Although ChatGPT is capable of analyzing large amounts of data, the tool lacks the human intuition and experience that is essential when assessing the relevance of the relevant information. As a result, there is a risk that important aspects will be overlooked or underestimated.

Manipulation by criminals

ChatGPT can be used by criminals to optimize attacks and bypass security measures. The developed technology of AI tools can be misused to generate fake messages or phishing attacks that are difficult for humans to distinguish from the real communications. See the Risks and Threats section below for more information.

AI tools and privacy

The use of such AI tools in IT security requires access to large amounts of data, usually including sensitive customer data. From the point of view of data protection, this represents a fundamental potential danger if this information is “tapped”, falls into the wrong hands or is used improperly.

What many users do not know about ChatGPT is that the publicly accessible version of ChatGPT does not keep the entered data for itself, but it is used for future inquiries.

Therefore, users should also receive appropriate and appropriate security training and education on the use of the tool, ChatGPT.

ChatGPT: Risks and Threats of AI Tools

Not only private individuals, companies and cyber security experts use the efficient and generative AI tools for their purposes. We are talking about hackers and cybercriminals who use AI tools to further their criminal intentions.

The following scenarios are possible:

Creation of malware and mutations

As described above, ChatGPT is a text creation tool, so it can also reproduce code for malware and create code for cyber criminals. It gets the data for this from the databases of the World Wide Web. Even though ChatGPT’s OpenAI developers have defined this request as explicitly illegal or malicious, it is relatively easy for users to circumvent it.

The clue here lies in the wording: hackers simply ask ChatGPT to generate a penetration test in order to optimize and convert it accordingly. Hackers can easily circumvent a company’s security measure by developing and using different mutations of the same malware. ChatGPT can easily generate another malware version, automatically and on demand.

Phishing and social engineering attacks taken to a new level

Attackers usually use phishing emails as a first step to infiltrate the corporate network. From this point, different criminal strategies for follow-up attacks can be driven. There are even service providers on the Dark Web who offer this service as “Access-as-a-Service” with good quality. As with so many things here, it’s a question of price, nothing more.

What currently speaks for the human factor is that both the current technology with or without the combination of human intuition are able to intercept attacks. Therefore, the criminals either launch this attack en masse (billions of times) (via botnets ) or at great expense with human interaction.

The fear here is that with the help of artificial intelligence, convincing AI texts can be generated in the shortest possible time that fit the alleged victims perfectly, so that they can be found on the appropriate media such as e-mail, direct messages, telephone calls, chatbots, social media Vote comments and fake websites and fall for cyber criminals’ scam.

API attacks: find and exploit vulnerabilities

The use of APIs in companies has increased exponentially in recent years. So, logically, the number of API attacks is also increasing. According to API security firm Salt Security, the number of unique attackers targeting customer APIs increased by 874 percent in just the last six months of 2022.

Cyber ​​criminals could use AI technology to find API vulnerabilities in the company’s IT system. This is usually a process that takes a lot of time and energy, but is radically shortened by ChatGPT. Attackers simply ask ChatGPT to examine API documentation, gather information and create API queries to uncover vulnerabilities more efficiently and effectively, and thus exploit them. What was actually intended to reveal the vulnerabilities is used against the company and the users in this scenario and is now presented as a disadvantage.

Prejudice, ethical concerns and spreading misinformation

One of the fundamental negative aspects is the susceptibility to prejudice. After all, ChatGPT can only output the answers that the system has access to and was “fed” with. If the data are based on prejudices or half-truths, the already existing inequalities increase not insignificantly, but with potentially dangerous consequences. This means that cybercriminals can also provide ChatGPT with false information and manipulate the bot’s outputs.

In addition, there are general concerns about privacy and security. Assuming that the GPT model collects and stores information, there is a risk that this data could be stolen, tampered with or misused unless adequate protection is in place.

Thus, hacktivists, terrorist organizations, hate groups and even state-funded attackers can use ChatGPT to sow discord by undermining democratic values, spreading conspiracy theories and computer-aided propaganda (e.g. in the form of “deep fakes” ) .

Conclusion: future and outlook – can the symbiosis work with AI tools?

AI or KI tools such as ChatGPT are only tools that we can use for our purposes and goals. They are not fundamentally black or white, good or evil. In this respect, the coin has two sides and it depends on how ChatGPT is used by the user for his purpose.

As described above in the opportunities and advantages, AI tools such as ChatGPT offer increasing potential for different and versatile applications. Routine work can already be largely or even completely automated with an AI solution. Likewise, tasks that include regular analysis of large amounts of data and rapid detection of possible attacks on companies and private individuals. As you can see, a lot is possible these days!

However, the risks associated with this technology cannot be ignored. Cyber ​​criminals can also use this tool, the AI ​​and AI tools for themselves and their goals and thus cause damage to you and your company.

Programs and systems that are based on the principle of artificial intelligence are based on a large knowledge and data depot and can therefore appear quite convincing by arguing logically. These AI bots can impersonate real humans at the command and programming of the attacker, creating authentic content on a range of topics. When certain keywords or topics are triggered on social media, this created person bot can respond using ChatGPT to track and push specific actions and tasks.

In summary, it will be an exciting and interesting development that we will see in terms of artificial intelligence and AI content. In this regard, careful consideration of the opportunities and risks is of great importance in order to use tools such as ChatGPT responsibly and effectively.

Also Read: ChatGPT Tools Useful For Human Resources

The post ChatGPT: Opportunities And Risks Of Revolutionary Development appeared first on Tech Today Reviews.

How to become self-employed in communication?

The world of communication is very interesting but also very dynamic . Community manager, web editor, public relations consultant… The professions are varied. You want to put your creativity at the service of companies but you don’t know how to get started as an entrepreneur? Here are our tips.

What status to get started: the specificities of freelance

Employee or freelancer? This is certainly the first question a person who wants to get into communication asks. Employee status offers some stability and the security of a fixed income. In addition, entrepreneurship may seem difficult at first, because of the many steps to take to create a business.

However, when you think twice, freelancing in communications offers a lot of freedom . Firstly, you have the possibility to choose your place of work and your hours. It is also possible for you to choose your clients, whereas they are imposed on you when you work in an agency.

How to make yourself known when you are self-employed in front of agencies?

As a communication entrepreneur, you have a major advantage: you have a perfect command of…communication! Publicizing your business shouldn’t be too difficult for you. By focusing on an effective multi-channel strategy and a strong corporate identity , you will manage to stand out, especially since there are many opportunities today, especially for freelancers.

Communication consultant, a booming profession

Working as a freelancer can be a real advantage in today’s communications market. Indeed, all companies need communication advice, but not all have the necessary means to hire a full-time employee, so they turn to freelance consultants.

Thus, you will reach another market. SMEs in decentralized areas and the public sector regularly call on small communication consultancy structures . This type of customer appreciates the proximity, the personalization of the services and the sometimes more affordable prices of the latter.

Once you’ve landed your first assignments as a communications consultant, it’s time to prove yourself. Discover the main mistakes to avoid in the strategies you will propose to your clients.

Also Read: The Most Common Entrepreneurs Mistakes Make When Building A Brand

Mistakes to avoid for successful communication

Not sufficiently evaluating the effectiveness of its strategy

In communication, you should never take anything for granted. Just because a campaign worked once doesn’t mean it will work again in the years to come. This is why it is crucial to regularly evaluate the effectiveness of your communication strategy .

First of all, it must be verified that the strategy still meets the objectives that were set at the start of the project. Consider the failures to readapt your actions, but don’t forget the successes and capitalize on them to improve. This evaluation also allows you to check that you are not using your resources unnecessarily and that the communication you carry out brings you real added value.

Finally, evaluating your communication strategy allows you to ensure that you are still relevant to your audience. Producing inappropriate content is another important mistake to avoid.

Giving unsuitable advice to his audience

Producing content for the sole purpose of showing that you are active is counterproductive. Relevance is the first objective that should guide your communications. In fact, appropriate content promotes public engagement and buy-in to your business . This will allow you to retain it, or even expand it. When content appeals, it is more likely to be re-shared by targets. They will also be more likely to recommend you, which will help improve the company’s credibility and reputation.

Not creating a sufficiently recognizable brand

Once you have successfully captured the target audience’s attention, it is important to keep it. To do this, you have to be recognizable. It goes through a strong brand identity. Start by defining the key values ​​of the company, those that will allow you to stand out.

Then, set up a graphic charter, with colors and symbols as well as a logo, so that it is easily recognized . These characteristics must be governed by brand standards in order to remain consistent across all communication channels.

This last point is important: the brand identity must be communicated through all communication channels , such as the website, social networks, advertisements and company documents.

Abandoning digital communication as a freelancer

Auto-entrepreneurs tend to neglect digital communication because they don’t have time to deal with it or because they think it’s not relevant given the size of their business. It’s time to prove them wrong: digital communication is essential these days.

Communicating on the Internet has several advantages . First, you will reach a wider audience. With the increase in the use of smartphones and other connected devices, digital communication provides access to billions of online users worldwide.

So you can target more people… for less! Indeed, digital campaigns are often less expensive than communications on traditional media such as newspapers and television. There are several inexpensive tools that can help self-employed businesses gain visibility. For example, it is possible to work on the SEO of the website to appear higher in the search results.

As a communication advisor, it is your duty to offer them strategies adapted to their needs and means, but also to current issues.

Also Read: Entrepreneurial Skills For A Successful Business Creation Project

The post Entrepreneur In Communication: Mistakes To Avoid appeared first on Tech Today Reviews.

The company RH Tomorrow has researched the features of ChatGPT that can be useful for human resources. She was able to identify 10 interesting features that could be effective. The company based its request on its needs and on the contributions that AI can offer for the productivity of the company. There are useful features for recruitment, file selection and personnel management . Each of these tools has its specificities, advantages and disadvantages. It should be remembered that artificial intelligence like chatGPT has some flaws despite its effectiveness. But, an IT consultant can be done to look into it and solve them.

What are these different features?

The search performed on ChatGPT 3.5 had the query: “What are the 10 useful ChatGPT tools for HR managers?” Thanks to this, RH Tomorrow Theory was able to draw the most interesting tools from it:

• ChatGPT API
• Recruitment chatbot
• Analyze the CV
• Automated responses to common questions
• Integration training
• Assistance to employees
• Schedule planning
• Evaluation of performances
• Analysis of employee feedback
• Formation continues

Each of these tools can be used in the recruitment process or employee management.

To find the tools that correspond to the needs of a company, it is quite possible to carry out an IT consultation . This will let the company know whether it needs to integrate new software or not.

What are the pros and cons of these tools?

During the analysis carried out on these tools, it has been shown that each of them has its advantages and its shortcomings. Indeed, RH Tomorrow was able to study them, which made it possible to assign them marks.

Among the most noticed advantages is the speed of execution, which undoubtedly improves HR productivity. As an example, for the Recruitment Chatbot, it was rated 4/5 for productivity. It automates recruitment, which saves HR time for other tasks.

That said, despite the advantages, there are of course the flaws . The reduction of human contact is one of them. For example, the employee support tool is rated 3/5 in terms of productivity. Indeed, the lack of humanity does not solve problems effectively. In addition, it could possibly put employees’ personal information at risk.

Another example, the employee feedback analysis feature is also not entirely reliable. Indeed, generative AIs can interpret comments in another way, which can be misleading.

Also Read: ChatGPT: The Revolution That Could Change The Internet

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In addition, digital marketing allows you to target Internet users based on several criteria:

• Their behaviour
• their interests
• Their location
• Etc.

It is for this reason that it is important to choose the communication channels best suited to your strategy and objectives . Those that will allow you to best reach your target audience.

And since digital tools offer you a multitude of opportunities to communicate with your customers and prospects, we suggest you discover the 4 main ones to focus on:

• Website
• Social networks
• emailing
• The blog

Good reading !

Website

Let’s start with the website, which is one of the most important communication channels. Above all, it must represent your identity , your values ​​and your commitment. It’s your online storefront.

You can create this site yourself thanks to many online tools, or call on professionals in the creation of a website to bring even more credibility.

For your website to be of high quality, it must tick a few boxes:

• Meet your objectives (are you looking for notoriety? Lead generation? An increase in your turnover?),
• Have a cutting-edge technique (a responsive site, a powerful CMS, good accessibility, etc.),
• Benefit from a good referencing (implementation of an SEO strategy),
• Have a clear strategy for each phase of the customer journey (attract, convert, transform and retain).

Also Read: Online Marketing: Your Strategy For Success

Social networks

Social networks have become essential communication channels in a digital marketing strategy.

They allow you to create and share high value-added content and thus directly engage your customers and prospects. These are great tools to promote your products and services.

Today, social networks are full of potential customers and help create a strong community. You thus remain attentive to the needs to best meet the expectations. However, with the number of social networks that exist, it is important to choose the one or those that will best suit your objectives and your target.

Facebook, the most used in France

Facebook targets people over 35. It makes it possible to connect Internet users who share common interests. For your business, it allows you to promote your products and services, expand your customer base and do targeted advertising.

Instagram, the visual network

Instagram targets people between the ages of 25 and 45 and allows people to share photos and videos. It represents the main social network of influencers. For your business, it allows you to reach new audiences, strengthen your customer relationship and sell.

LinkedIn, the network dedicated to professional relations

LinkedIn targets people over 35. It allows you to put professionals in contact and to keep up to date with news in your sector. It is the ideal social network to develop your employer brand and your image, find new customers and new business partners.

Twitter, the instantaneous and viral network

Twitter primarily targets people under the age of 40. It is a network which lives in the moment T and which makes it possible to make information very viral. This immediacy allows your company to respond to your customers and react immediately.

TikTok, the network of the youngest

TikTok, unlike other social networks, will instead target young people aged 11 to 24. It’s the perfect social network for sharing short, mostly humorous videos. However, this channel requires a significant investment because you have to constantly monitor trends that change from week to week.

Emailing

Emailing is a tool consisting of setting up, through automation, the sending of emails to a specific contact list.

These emailing campaigns make it possible to target customers or prospects while allowing optimal follow-up . Emailing thus meets three objectives:

• Increase its visibility
• Acquire new customers
• Retain existing customers

For this, there are many types of emails, such as:

• Promotional email: it allows you to prospect, retain and boost your sales,
• The newsletter: it allows information, to maintain the relationship and to create traffic on its website and social networks,
• Prospecting email: it allows you to acquire new customers through lead nurturing.

Emailing has many advantages. This channel is inexpensive, easy to set up, ideal for acquisition and loyalty, and offers precise monitoring and well-controlled targeting.

To guide you in the best possible way, discover our advice for choosing the right emailing software.

The blog

Let’s finish with the blog, a real conversion tool . It allows you to improve your notoriety, show your expertise and generate new prospects.

For your blog to work, you must offer interesting, impactful content that answers the various questions your target is asking.

You must therefore be regular and create a well-thought-out editorial line . You can then share your articles on other communication channels such as your newsletter or social networks.

The most important thing is to link your blog to a SEO strategy in order to optimize your content and be well referenced on the various search engines. A good SEO strategy is therefore essential to attract new visitors.

Also Read: How To Make The Most Of Email Marketing To Boost Your Online Business

The post What Communication Channels For Your Digital Marketing Strategy? appeared first on Tech Today Reviews.

Writing allows you to send a message whether on your social networks, in an email, in your newsletters or on your site.

So don’t miss it!

You want to get started, but you doubt? Well, we’ll take you by the hand and give you our best advice to help you with your writing.

5 tips for writing for the web

Writing with the method of copywriting. But what is it ? Do not panic !

Copywriting may be a fancy word for you, but it will quickly become your best ally for writing your content.

Copywriting is a method that communication agencies and marketers use to write content with the aim of convincing the reader . Convince him to do something or convince him that you are the ideal person to solve a problem or to meet a need.

The idea here is therefore to convince that your services or products are the most suitable response for your reader.

Good writing to convince with your words.

How to use it ?

The good thing about this method is that it can be used anywhere. Both digitally and on paper.

For print, we have the classics: posters, flyers, advertisements, slogans, etc. We also have all the web communication media with the home page, emails, newsletters, blog articles, or even certain posts on social networks.

Successfully writing it won’t happen with a magic wand, but if you follow the recipe step by step, you can only succeed.

Also Read: How To Combat The Rise In Prices Of Online Advertising

Here we go!

Tip 1: Know your target

Knowing your target is surely the most important advice. By knowing your target, your speech, your words will be much more appropriate and relevant.

Whether it’s for writing or for anything else, knowing your target is the starting point for everything.

The more you know your target, the easier it will be for you to satisfy them. Analyze their interests, behaviors, social environment, demographics, needs, desires, motivations, etc.

To achieve your goals, it is essential to understand and understand the needs of your audience so that you can address them in the best possible way. These analyzes will allow you to target the message with appropriate communication actions.

Tip 2: Show that you are the solution

Here, the idea is not to sell and boast about your services. Your readers should not feel suffocated and oppressed by your sales pitches.

It’s more about reassuring your reader and selling the benefits. Sell ​​your solution through emotion, leave the technical part aside in favor of understanding and adaptability. Show your reader that you have identified their expectations, their problem, their feelings.

Tip 3: Arouse emotions

As you probably know, we humans operate a lot through emotion. And that’s where psychology comes in. To achieve your goals, you need to reach your reader by reaching their emotions .

This is where the importance of knowing your target is felt and takes on its full meaning. If you know your target inside out: arousing their emotions will come naturally.

Use the right register, tone and words to touch her and convince her to trust you and not someone else. Show that you are THE solution to their needs.

It is more effective to focus your speech on your reader by focusing on their expectations, their needs, their desires with a touch of emotion, than to focus on the technical aspects of your products or services.

When you write your content, place yourself as a reader and think about what you would like to read and what are the emotions you would like to feel?

Placing yourself as a reader will make your job easier.

Tip 4: Take apprehensions away from your audience

Reassure your audience. You must be credible and inspire confidence.

To do this, you must think about the possible objections of your target in order to offer them a reassuring speech adapted to their needs.

You can also highlight your references, your achievements or your partners. These elements will allow you to support your speech , your credibility , and your legitimacy in your field.

Tip 5: Structure your content

Every word matters. Your speech must capture attention by being impactful and percussive to seduce your audience.

Easy to say, but not easy to implement? Do not panic, we recommend a method to succeed every time!

Also Read: 10 Quick SEO Tips To Increase Organic Traffic

The post 5 Writing Tips For The Web appeared first on Tech Today Reviews.

What Is the Customer Journey?

A customer walks the aisles of grocery stores, checking their list but grabbing spontaneous items along the way. The high-tech omnichannel setup of the shop creates a seamless experience as they ask for directions and review signage based on guidance from store workers. The individual feels calm because of the music lightly playing on the store radio.

Later, they have to make a last-minute gift purchase online. They struggle to navigate the site because of the complicated user interface. The coupon code advertised on the site does not work and they gave up on using it because customer service did not respond promptly.

The examples detail the nuance and variance between a customer’s journey. It outlines the interactions and stimuli consumers interact with until they purchase. The journey starts when a person acknowledges a brand for the first time. Companies must question how they empathetically direct customers toward retention in every step, including but not limited to:

• Unraveling website breadcrumb navigation.
• Having flexible payment options.
• Publicizing information about products, such as sustainability specs.
• Increasing awareness of return policies.
• Engaging with customers in-person and on social media without pestering.
• Advertising sales and specials.
• Improving products for longer or optimized usage.

The experiences described portray the flip sides of the customer journey coin. Even if the path is positive the entire way, that does not mean SMBs stop improving their customer service, products and marketing strategies. Enterprises must still concern themselves with how the customer is faring with their purchase after they go home.

Also Read: What Is Timeshare Sales Management?

How Can Companies Evaluate the Facets of the Journey?

Constructing the ideal roadmap for customers begins with refining a brand’s total experience (TX). SMBs with honed TXs outpace the competition by 25% because they bolster employees and customers. Empowered employees equal higher success for customer satisfaction and aligning purchasing goals with the corporation’s values.

The journey happens in five consistent stages. Marketers define the touchpoints easily, but every instance ranges widely based on obstacles, conversations and personal bias. The factors impacting each phase are infinite. However, knowing the stages helps entrepreneurs evaluate buyers with precision:

• Awareness: How the customer notices the brand, whether through billboards or a friend’s recommendation. It is when they begin researching.
• Consideration: When they recognize the value in the product or service to fulfill a want or need.
• Purchase: The moment the consumer commits.
• Retention: The customer’s relationship with the purchase over usage, interactions with other community participants, customer service and online content.
• Advocacy: When the customer discusses the company to others without provocation.

Gathering analytics is the initial step in evaluations. Determine what metrics perpetuate tangible change instead of collecting as much as possible. Is knowing customers’ professions necessary versus measuring their dwell time on a site or in-store? Marketing segmentation is crucial for understanding audiences more intimately and productively. Demographics and behavioral trends identify commonalities in the awareness and consideration phase.

Understanding the audience helps you eliminate high-friction obstacles preventing customers from leaping to the next stage. Reduce pain points from your gathered customer feedback to know where to place efforts. Reviewing the customer journey is vital because following market trends without ensuring they are relevant to the customer base leads to misplaced budgets and confused consumers.

How Do You Implement Changes for Improved Experiences?

Most consumers are using mobile devices for data gathering and buying. Reducing proximity between customers and awareness is crucial for accelerating to other stages with positive connotations. It aids the consideration and purchase phase to personalize experiences for the customer using technology. They seek convenience, which you implement by increasing payment options and minimizing data collection.

Some stages feel passive, but brands must shift to proactive techniques in each phase to implement adjustments properly. For example, the awareness phase is when customers research the product or service to increase their proficiency, which usually involves competitors. You can place explanatory, SEO-optimized, user-intent-driven content on your site so they do not have to venture far.

Changing UX for the purchase and retention stages begins with authenticity. Customers demand transparency about values and business practices. The journey is more likely to happen again if they do not question the practical and ethical implications of moving forward. They feel inclined to take advantage of incentives, such as limited-time coupon codes from email marketing campaigns.

Advocacy happens organically if every previous phase tailors to customer needs and desires. Companies increase the likelihood and long-term value of advocacy by customizing every touchpoint. Incorporating technology makes it impactful, primarily when crafting a voice of the customer methodology for increasing feedback volume. Reference your customer journey map to find opportunities to make intentional tech enhancements. Too many make the process feel overcomplicated, so maximize capability without being cumbersome.

A Company and Customer Journey to Success

Customers buying products go through hundreds or thousands of layered feelings and data points before committing. SMBs risk retention and long-term wealth by ignoring the intricacies and assuming providing a high-quality product or service is enough. Expectations are higher than ever, and SMBs must invest time and resources in unpacking how their customers experience their journeys. These elements are necessary for amplifying and ensuring competitive relevance.

Also Read: Digital Sales Channels: The Key To Selling Online

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