Definition: Augmented-Reality-Marketing

The term augmented reality (AR) has been appearing more and more frequently for some time. Translated, the term means something like “augmented reality”. In short, this means that our reality is being expanded by digital elements and other technical aids . Virtual reality is also a related term that helps to understand the topic. Both augmented reality and virtual reality are members of the reality virtual continuum family. Accordingly, augmented reality includes reality and virtual elements.

This brings us to the question of what exactly augmented reality marketing is. The answer is simple: AR gives marketers the ability to transform a static object, like a simple printed ad or a newspaper cover, into an immersive 3D experience. In most cases, the whole thing happens through mobile devices and the virtual extension on the displays.

Are you curious about how to use augmented reality for marketing purposes? Then you will find 3 helpful tips for your augmented reality marketing here.

Tip 1: The proof of the pudding is in the studying

Customers have always preferred to try products before buying them. Fitting rooms, cosmetics samples, car test drives and many other similar concepts testify to the effectiveness of this sales strategy.

This is where augmented reality comes into play. Enhanced Shopping Experiences .

These enhanced experiences are among the current trends in the retail industry. AR allows potential customers to try on makeup, clothing, and a wide range of household products without having to interact with them directly. AR eliminates the need for a large physical inventory and allows customers to try on dozens or even hundreds of products to ultimately find the product that best suits their needs.

Tipp 2: Augmented-Reality und B2B

Augmented Reality has been transforming the B2B customer/vendor experience in a number of ways for some time now. Additionally, the battle in the B2B sales process has always been a tug-of-war between customer expectations and the limits of what a vendor can realistically offer. If we logically consider the possibilities that AR brings, it turns out that the entire chain of the sales process can be significantly improved.

One of the key areas where AR can potentially improve B2B sales is in creating dynamic sales presentations. In the past, sales reps were provided with brochures, flyers, and maybe a PowerPoint presentation. In contrast, sales reps are now equipped with a digital device that allows them to access bespoke augmented reality applications that provide a 360-degree virtual view of their product range. It’s not hard to see which sales team will have the upper hand in the market.

So what does that tell us: AR sales tools in the B2B area offer the opportunity to present products to customers in as much detail as possible and offer them the opportunity for an impressive interaction. The range of possibilities here is limitless: It ranges from an overview at the highest level to a detailed inspection of individual components. The product is thus brought into the meeting room through AR and gives customers better access to the information necessary for decision-making.

Tip 3: Arouse enthusiasm for the brand

Let’s come to the third and final tip of today’s article. Augmented reality can also be used as part of an indirect sales and marketing strategy – we have now discovered that. However, while previous AR applications have focused on direct tactics to facilitate sales, AR can also be used to enhance the status of the brand itself .

Let’s take food and beverages as an example. It is not uncommon for advertising posters and labels on products to allow users to open a virtual AR window on the product. Additional information, entertaining content or small games can often be used there to pass the time. In this way, the routine of everyday life is broken up with an augmented reality experience, and the company succeeds in generating attention, generating discussions and strengthening the brand.

Also Read: 5 Real-Life Applications For Augmented Reality

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Online Shopping

Online shopping has never been so easy and satisfying. Although you can get high quality pictures of the products on the website, those pictures are not enough to help you select a product. For example, when purchasing sunglasses, some sites provide accurate measurements to purchase the sunglasses.

But in the case of sunglasses, how you look when you put the sunglasses on is also very important.

You can upload the picture of your face to the website and with the help of augmented reality you will understand which sunglasses will suit you well. The same goes for buying furniture. When you buy furniture, you can upload the picture of your room to the website and actually see what your room will look like with the new furniture.

Education

Augmented Reality is used in the education sector. You will see 2D and 3D images of different models. It offers the opportunity to learn interactively. For example, students can rotate the 3D model and read that it is a detailed description. With AR, students will learn things easily.

It is very helpful for chemistry and biology classes as they can properly see the chemical structures and the different parts of the human body.

Engineering

Augmented Reality can be used to design buildings. You can visualize your concept with AR. You can create 3D models of buildings and show customers what the building will look like when completed. AR can also be used to assemble different parts. It can also be used for training engineers.

With AR, the trainers will be able to train employees with different 3D models. This way, learning will be more effective and you will be able to apply what you have learned in their actual work.

Gaming

Have you ever played Pokemon Go? If so, then you need to be familiar with augmented reality. In this game you have to catch Pokemon that are in different real places. That game was hugely successful. Augmented Reality can be used in the game industry to make games more interactive and exciting.

Healthcare

Augmented Reality is often used in the training of students or doctors. Anatomy lessons and surgical interventions can be done using AR. This will give the students a better understanding of the procedures. They will be able to learn from mistakes and thus train their hands for surgery.

The use of augmented reality will soon expand to other sectors as well. We will be able to shop and learn better with the help of augmented reality. The VR and AR world are very exciting areas.

There are many discoveries yet to be made in these areas. We can expect more research on augmented reality.

Also Read: How Augmented Artificial Intelligence Will Change The Industry

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